Open to opportunities

Bright Nwosu

@brightnwosu

Message

Paid social media buyer optimizing Meta & TikTok ads for ROI growth.

Nigeria

Message

What I'm looking for

I’m looking for a performance-focused role where I can scale Meta & TikTok campaigns, improve ROAS, and reduce CPA using strong tracking, testing, and analytics. I thrive where creative collaboration and measurable growth are prioritized.

I’m a results-driven Paid Social Media Buyer with 5+ years of experience managing and optimizing high-performing campaigns across Meta (Facebook & Instagram) and TikTok. I focus on increasing ROI, scaling ad accounts, and driving consistent conversions using data-driven strategies, audience targeting, and continuous creative testing.

In my recent work (freelance/agency since 2020), I’ve increased average ROAS by 2x–5x, reduced CPA by up to 40% through granular optimization and technical audits, and generated $500,000+ in revenue across multiple client campaigns in a single 12-calendar month period. I also implement advanced tracking with Meta Pixel and TikTok tracking, build conversion-focused funnels, and collaborate with designers and copywriters to launch campaigns—including viral TikTok efforts—that accelerate engagement and conversions.

Experience

Work history, roles, and key accomplishments

Current

Paid Social Media Buyer

Current

Freelance Agency

Jan 2020 - Present (6 years 5 months)

Managed and optimized Meta and TikTok ad campaigns with monthly budgets from $500 to $50,000+, increasing average ROAS by 2x–5x through audience targeting and continuous creative testing. Implemented Meta Pixel/TikTok tracking and granular optimizations that reduced CPA by up to 40%.