Joseph Myers

Owned full marketing strategy and execution for an architectural coating systems brand. Led a complete brand redesign and trade show booth overhaul, and increased inbound lead generation and website traffic through targeted SEO and content updates.

Joined as a founding marketing hire and built brand infrastructure from zero, including logo, website, trade show presence, and messaging. Drove 500% revenue growth through integrated brand and demand generation, generating hundreds of qualified leads per show and building a full marketing stack with CRM integration and sales enablement.

Operated an independent marketing consultancy for 24 years, delivering full-service support across specialty coatings, construction, and industrial B2B sectors. Provided brand identity, web development, SEO strategy, lead generation, and marketing operations to drive measurable business growth.

Drove consistent revenue growth through integrated marketing and sales enablement. Improved organic website traffic via SEO and site architecture changes, led a website rebrand that measurably increased lead conversion, and scaled training events to 200+ attendees.

Served as Director of Marketing for a private equity group overseeing 5 post-acquisition companies. Launched new websites for all 5 properties simultaneously, implemented a CRM to streamline lead tracking, directed inside sales, and managed a cross-functional team of 25 employees and freelancers.

Promoted from sales performance to Online Marketing Director, reporting to the VP of Marketing with frequent contact with the President. Achieved 300%+ year-over-year growth in online lead generation through targeted digital marketing and SEO, redesigned and managed the company website, and managed international territory relationships across global markets including Canada.