Open to opportunities

Josemar Mendes

@josemarmendes

Message

Dynamic Senior PPC Contractor with expertise in performance marketing.

Brazil

Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my PPC expertise to drive impactful marketing strategies and contribute to a company's growth.

I am a dynamic Senior PPC & Performance Marketing Contractor with over 5 years of specialized experience in managing cross-channel campaigns, including Google Ads and Meta Ads. My proven ability to optimize lead generation strategies and reduce costs per lead through data-driven tactics and A/B testing has consistently driven significant ROI improvements. I have successfully managed six-figure monthly budgets, leveraging my extensive knowledge in performance marketing to elevate brand visibility and revenue growth for my clients.

Currently, I serve as a Paid Media Marketer at Manual in London, where I manage cross-channel campaigns focused on lead generation within the Hair Loss vertical. I construct and execute comprehensive full-funnel strategies while collaborating with Growth and Strategy teams to ensure media buying aligns with revenue objectives. My previous roles have included Performance Marketing Manager at Grupo Jorlan and Performance Coordinator at 3ADS, where I directed teams and developed insightful performance dashboards using tools like GA4 and Power BI.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Marketer

Current

Manual

May 2025 - Present (2 months)

Managed cross-channel campaigns (Google Ads, Meta Ads, TikTok Ads) focused on lead generation within the Hair Loss vertical. Constructed and executed comprehensive full-funnel strategies across TOFU, MOFU, and BOFU.

Google Ads Meta Ads Lead Generation A B Testing Creative Testing Media Buying performance reporting CAC CPA

Performance Marketing Manager

Grupo Jorlan

Jan 2025 - Present (6 months)

Spearheaded performance strategy for 26 automotive dealerships across Google Ads and Meta Ads, managing 500,000 BRL monthly media budgets. Achieved a 23.8% reduction in CPL while enhancing lead quality.

Google Ads Meta Ads Performance Strategy Budget Management ROI Optimization GA4 Power BI Looker Studio

Performance Coordinator / Growth Media Lead

3ADS

Jan 2023 - Present (2 years 6 months)

Directed a team of media buyers and performance analysts across multiple industries. Championed crisis management and strategic planning for key client accounts, delivering targeted client growth plans.

Team Leadership Media Buying Performance Analysis Crisis Management Strategic Planning CPL

Performance Strategist

3ADS

May 2021 - Present (4 years 2 months)

Executed end-to-end campaign management across Google Ads, Meta Ads, and LinkedIn Ads. Oversaw media planning, buying, optimization, and client performance reporting.

Google Ads Meta Ads LinkedIn Ads Campaign Management Media Planning Media Buying Optimization Performance Strategy

Performance Intern

3ADS

Apr 2021 - Present (4 years 3 months)

Assisted in daily campaign optimization and reporting tasks, gaining foundational experience in performance marketing. Supported the team in various aspects of media buying and client account management.

Campaign Optimization Reporting Media Buying Performance Marketing Data Entry Digital Marketing

Sales & Customer Experience

Fide Acessorios

Apr 2019 - Present (6 years 3 months)

Cultivated customer service and negotiation skills in a high-traffic retail environment. Managed sales processes and ensured positive customer experiences.

Customer Service Negotiation Sales Retail Operations Customer Experience Communication Problem Solving

Education

Degrees, certifications, and relevant coursework

IPOG - Instituto de Pos-Graduacao e Graduacao

Bachelor's, Systems Analysis and Development

Currently pursuing a Bachelor's degree in Systems Analysis and Development. This program focuses on the principles and practices of system design and software development.

UFG - Universidade Federal de Goias

Incomplete, Computer Engineering

Undertook studies in Computer Engineering, gaining foundational knowledge in various aspects of computing. The program provided insights into engineering principles and their application in technology.