Samantha Davies

Directed and developed all promotional materials, including in-store print, web assets, digital display, social, out-of-home, and newspaper, ensuring consistency, quality, and accuracy. Implemented new workflows and processes to prioritize efficiency and consistency of brand assets across all creative, including brand toolkits and naming conventions.

Innovated and strategized enterprise-wide solutions for multiple lines of business in a fast-paced environment, delivering on quick turnarounds for display, social, email marketing, in-resort marketing, and out-of-home campaigns. Defined and implemented brand standards and campaign guidelines for use across the enterprise.

Developed and executed original marketing collateral for a wide range of audiences while adhering to the 'Be Boulder' marketing platform. Implemented several high-profile marketing campaigns that increased the university's brand recognition by establishing design standards, art directing, and designing vector illustrations.

Supported marketing efforts as a Production Artist. Responsible for preparing files for print and digital output, ensuring quality and accuracy.

Provided graphic design services to various clients on a freelance basis. Managed multiple projects and deadlines, creating diverse marketing materials.

Managed the production of various publications as a Production Editor. Ensured content accuracy and adherence to publishing standards.

Studied graphic design principles and techniques, including visual communication, digital media, and design software. Developed foundational skills in design for various applications.

Focused on critical thinking, analytical writing, and ethical reasoning through the study of English and Philosophy. Developed strong communication and problem-solving skills.