Open to opportunities

Jordan Cleveland

@jordancleveland

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Growth marketing leader with expertise in performance and franchise strategies.

United States

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What I'm looking for

I am looking for a role that fosters innovation, encourages growth, and values data-driven decision-making.

I am an innovative and results-driven Marketing & Growth Executive with over 6 years of experience in performance marketing, paid media, and brand strategy. My expertise lies in customer acquisition and retention strategies, as well as digital growth initiatives that effectively scale both corporate-owned and franchise businesses. I have a proven track record of optimizing key metrics such as CAC, ROAS, and LTV while leading high-performance marketing teams.

At The PHD Company, I spearheaded the paid media strategy across various platforms, including Meta, Google, TikTok, and YouTube. My efforts resulted in a significant increase in customer acquisition and franchise growth. I am passionate about wellness and fitness, and I leverage data-driven marketing to drive revenue and brand expansion. My experience includes developing scalable marketing strategies for multi-location operations and managing strategic partnerships to enhance brand reach.

Experience

Work history, roles, and key accomplishments

Current

Director of Growth & Paid Media

Current

The PHD Company

Jan 2021 - Present (4 years 5 months)

Led and scaled paid media strategy across multiple platforms including Meta, Google, TikTok, and YouTube. Optimized customer acquisition and franchise growth through data-driven strategies, increasing conversion rates by 40%. Managed a high-performing team and owned the marketing tech stack to implement best practices in tracking and optimization.

Paid Media Marketing Customer Acquisition Data Driven Marketing Google Ads HubSpot SEMrush Tableau Marketing Automation

Head of Marketing

Marriage Means Moore

May 2016 - Nov 2019 (3 years 6 months)

Developed and executed performance marketing strategies that resulted in a 30% boost in engagement and a 15% increase in lead acquisition. Managed brand strategy and storytelling initiatives, enhancing the company's position in the wellness and lifestyle sector.

Brand Strategy Performance Marketing SEO Email Marketing Social Media Strategy Lead Generation Marketing Analytics Customer Engagement

Education

Degrees, certifications, and relevant coursework

Central Michigan University

Bachelor of Science, Political Science

2020 -

Canton High School

Diploma, General Education

2016 - 2020

Led brand strategy and storytelling initiatives, positioning the company as a leader in the wellness and lifestyle space. Developed and executed performance marketing strategies, including SEO, email marketing, and paid media campaigns, resulting in a 30% boost in engagement and 15% increase in lead acquisition.