Ben Teles

Results-driven digital marketing professional with over 8 years of experience in paid search, paid social, and app campaigns. I have consistently exceeded growth targets through data-driven strategies, managing high-impact campaigns for clients like Google, FIS Global, and Pvolve. My expertise spans the US, Latin America, and global markets, leveraging analytics and innovative approaches to enhance market presence and customer engagement.

In my current role as Associate Media Activation Director at EssenceMediacom, I lead app campaigns for the Google App across Apple Search Ads and Google Ad Networks in 50+ countries, optimizing for maximum global reach and user acquisition. I have achieved a 20% increase in installs and a 24% reduction in Cost Per Install (CPI) over two consecutive years. My strategic alignment with client objectives and detailed performance updates have consistently aligned campaign improvements with client goals and KPIs.

Prior to this, I held roles at EssenceMediacom as Media Activation Supervisor and Digital Media Strategist at Mediassociates, where I managed and optimized Google Ads campaigns for clients such as FIS Global and Mount Sinai Health System. At P.volve, I revitalized paid search initiatives, leading to a 71% increase in purchases and a 169% boost in revenue. My collaborative approach with cross-channel teams drove cohesive results and enhanced cross-platform attribution.