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João Filho

@joofilho

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Senior Content Analyst and strategist driving measurable digital growth.

Brazil

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What I'm looking for

I'm seeking roles where I can lead content strategy and social/community efforts, deliver measurable growth through SEO-driven content, collaborate with global teams, and continue developing leadership and multimedia content skills.

I'm a Content Marketing professional with 7+ years of experience in digital strategy, SEO, inbound marketing, social media, and content production. I currently lead social media strategy and community management at VBET Brasil, coordinating with the global team and executing campaign content and copy.

Previously, I managed blog content, newsletters and YouTube oversight at Movti Cloud Solutions and led content strategy and podcast coordination at Growth House, delivering SEO-led content for multiple clients. Early roles include e-commerce product descriptions at Dafiti and Tricae, where I focused on SEO keyword integration and quality control.

I created and maintain the blog Conteúdo Rei, which has amassed over 350,000 organic visits, and I hold a Bachelor's in Advertising with international English study experience in New Zealand. I bring a mix of hands-on execution, cross-functional collaboration, and measurable content outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Analyst

Current

VBET Brasil

Sep 2024 - Present (1 year)

Leads social media strategy and operations, manages communities on Telegram and WhatsApp, and creates campaign content while coordinating with the global VBET team.

Content Strategy Social Media Management Community Management Copywriting Campaign Planning SEO Content Operations

Mid-level Content Analyst

Movti Cloud Solutions

Sep 2022 - Sep 2024 (2 years)

Managed blog and YouTube content, produced newsletters, and optimized internal communication and content for a B2B cloud and AI solutions provider.

Blog Management YouTube Internal Communications SEO B2B Content

Content & Social Analyst

Growth House

Apr 2019 - Sep 2022 (3 years 5 months)

Led content strategies for multiple clients, managed social media and coordinated the Mind² podcast on YouTube and Spotify, driving audience growth and engagement.

Content Strategy Social Media Podcast Production seo writing Client Management Content Planning Analytics

Product Description Analyst I

Dafiti Group / Tricae

Mar 2016 - Sep 2018 (2 years 6 months)

Created e-commerce product descriptions with integrated SEO keywords and performed grammar proofreading to improve product discoverability and conversion.

Product Descriptions SEO Keyword Integration Proofreading