Nicole Regiane
@nicoleregiane
Content Strategist at Lyori | Comunidade & Influência, shaping creator partnerships and content strategy; helped Curso em Vídeo reach 835K+ views in 30 days.
BrazilWhat I'm looking for
At Timely, I created and maintained English-language content for a Canadian SaaS company, including website, blog, Help Center and product education content. My work included tutorials and documentation that explained product functionality to international audiences.
At Pineapple MKT, I led content strategy and editorial direction across a portfolio of 8 client brands. I reviewed plans and creative work, analyzed performance, and helped social and design teams align messaging with each brand’s strategy.
I also worked on content strategy for Curso em Vídeo. In a recent 30-day period, the account generated 835K+ views, 31K+ interactions and 1.5K+ net new followers.
At Lyori | Comunidade & Influência, I lead strategy, creator partnerships and content planning for brands and creators. I also create content myself: in the last 30 days, my Instagram generated 264K+ views and 25K+ interactions, with 87.9% of views from non-followers.
Experience
Work history, roles, and key accomplishments
Independent content and social media strategy projects for clients across different industries.
• Developed content strategies, editorial plans and social media campaigns.
• Worked with creator and influencer marketing initiatives.
• Monitored content performance and prepared strategic reports.
• Worked across copywriting, social strategy and digital positioning.
• Contributed to an educational pr
Created and maintained English-language content for a Canadian SaaS company, supporting website, blog, Help Center and product education initiatives.
• Produced approximately 6 blog articles and 6–8 Help Center pieces per week, managing a high-volume content workflow across multiple formats.
• Researched, wrote and updated educational and product-related content for international audiences.
• Deve
Content Strategist | Editorial Direction & Performance Optimization
Mar 2025 - Jun 2026 (1 year 3 months)
Led content strategy and editorial direction across a portfolio of 8 client brands from different industries.
• Developed and validated content strategies based on brand positioning, audience needs and campaign objectives.
• Provided editorial direction and strategic review for social media content and creative deliverables.
• Analyzed content performance and translated insights into strategic adj
Content Strategist
Pineapple Consulting
Jan 2023 - Jan 2026 (3 years)
Implemented AI-assisted content workflows across multiple client accounts, combining AI outputs with brand strategy, audience insights, and performance data.
• Managed online communities and strategic brand interactions for consumer brands.
• Analyzed audience behavior, recurring questions and community sentiment.
• Identified patterns and audience insights to support communication decisions.
• Developed community engagement approaches focused on relevance and relationship building.
Executed and scheduled multi-platform content, adapted copy, monitored performance indicators and organized weekly digital operations. Contributed insights to improve content quality and ensured alignment with brand guidelines and the broader strategy. Worked closely with designers and strategists to maintain consistency and engagement across channels.
• Apoio à produção de conteúdo, pesquisa e operação de marketing para diferentes contas.
• Pesquisa de tendências, públicos e concorrentes.
• Apoio à redação e produção de conteúdos digitais.
• Organização de fluxos de trabalho e suporte à execução de campanhas.
Education
Degrees, certifications, and relevant coursework
RD Station
Imersão em Planejamento para Lideranças de Marketing e Vendas
Issued Jan 2023
MUST University
Master of Business Administration, Digital Marketing (US Diploma), Marketing Digital
2020 - 2022
Universidade Católica de Brasília
Computer Systems Analysis
2019 - 2021
Universidade Católica de Brasília
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
2016 - 2020
Universidade Católica de Brasília
Certificado de Monitoria
Issued Apr 2018
Contentools
O que você precisa para criar as personas dos seus clientes
Issued Mar 2018
Carleton University
Bacharelado, Bachelor of History and Theory of Achitecture
2015 - 2018
Fundação Bradesco
Gestão de Processos - Business Process Management (BPM)
Issued Apr 2018
Ion Interactive
Especialista em Produção de Conteúdo
Issued Sep 2017
Trabalho e Emprego
Journalist
Issued Sep 2017
Ion Interactive
Revisão de Conteúdo para Web
Ion Interactive
Outbond Marketing and Sales
Ion Interactive
Copywriting
Ion Interactive
Inbound Marketing
Fundamentos do marketing digital
CRECI/DF
Corretor
Issued Aug 2020
University of Leeds
Create a social media marketing campaign
Issued May 2020
Upskillist
Diploma em Marketing Digital
Issued Mar 2019
SEBRAE
Identidade Empreendedora
Issued May 2018
Prime Cursos do Brasil
Curso de Marketing Digital
Issued Jul 2018
Fundação Bradesco
Estratégia de Negócios
Issued Apr 2018
Fundação Bradesco
Empreendedorismo e Inovação
Issued Apr 2018
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
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