
Jonathan Robert
@jonathanrobert1
Growth Lead at Softcommerce expanding its e-commerce agency into Portugal, with campaigns delivering 31x ROAS on Google Ads and 22x on Meta.
What I'm looking for
At Softcommerce, I lead the agency’s expansion into Portugal and own growth roadmaps for client e-commerce stores. I run full-funnel campaigns, including work for Lojas Pintos that delivered 31x ROAS on Google Ads and 22x on Meta.
At DOT Conceito, I led five performance marketers across 45 client accounts. For retailer Lebes, I helped raise ROAS from 8x to 14x through GA4 audience fixes, dynamic catalog ads, and A/B-tested creative.
I built an n8n and Make budget-pacing bot that checked Meta and Google spend every 24 hours and sent Slack alerts. I also helped deliver an AI customer-service agent using n8n, ChatGPT, and RAG.
Earlier, at Peretto & Co (REGECom Marketing), I managed key accounts including Duloren, Bana Bana, and Jacuzzi, and built Power BI and Looker Studio dashboards for marketing and sales KPIs. I’ve also worked across paid media, CRO, tracking, and marketing automation for e-commerce, retail, and B2B.
Experience
Work history, roles, and key accomplishments
Growth Lead
Softcommerce
Mar 2026 - Present (7 months)
Leading the agency's expansion into Portugal, owning the growth roadmap for client e-commerce stores, and running full-funnel paid media against ROAS and CPA targets.
Head of Performance Marketing
DOT Conceito
Apr 2025 - Mar 2026 (11 months)
Led a team of 5 performance marketers managing 45 client accounts, designed a career plan and certification path, and built automation and AI solutions for budget pacing and customer service.
Performance Marketing Specialist
Colli & Co Marketing Advisory
Jul 2024 - Apr 2025 (9 months)
Owned client portfolios end to end including SEM, paid social, remarketing, influencer, CRO, A/B tests, SEO, and email, and ran technical mentoring sessions for performance marketers.
Performance Marketing Specialist, Key Accounts
Peretto & Co (REGECom Marketing)
Jan 2023 - Dec 2023 (11 months)
Managed key accounts Duloren, Bana Bana, and Jacuzzi with around BRL 1M/month in media spend, handling media strategy, budget allocation, and client presentations.
Performance Marketing Trainer (Onboarding & Training)
Peretto & Co (REGECom Marketing)
Jan 2022 - Dec 2023 (1 year 11 months)
Ran the mandatory onboarding program PERETTO STAR EXPERIENCE for every new hire and mentored the team.
Performance Marketing Analyst, Mid-level to Senior
Peretto & Co (REGECom Marketing)
Aug 2021 - Dec 2022 (1 year 4 months)
Ran campaigns on Meta, Google, LinkedIn, Pinterest, Bing, Taboola, and Criteo, and implemented tags and conversion tracking.
Education
Degrees, certifications, and relevant coursework
Jonathan hasn't added their education
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