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Jonathan Burns

@jonathanburns

Product marketing manager at Sylvera building carbon-markets GTM, including a launch framework used for every subsequent product launch.

United Kingdom

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What I'm looking for

I’m open to senior PMM roles.

At Sylvera, I’m the founding PMM across carbon-market ratings, market intelligence, biomass analytics, and commodities. I built a two-tier product-launch framework that now guides every subsequent launch, and led GTM for flagship products including Biomass Atlas and Market Forecasts.

I also authored Sylvera’s positioning and ICP framework for Corporate Buyers, Project Developers, and Investors, then created six ICP-specific ROI calculators used in sales deals. I built the freemium and PLG conversion engine, as well as win/loss and competitive intelligence functions; that work increased win rate by 13.7%.

At Zivver, I founded the PMM function and built GTM for more than 10 product launches, driving $2M+ in new revenue and $20M+ in pipeline. The repositioning I led opened UK Healthcare and Local Government as new ICP segments, and I created onboarding for 30+ account executives and customer success representatives.

Earlier, I supported Toku’s APAC market entry by redefining ICPs, rebuilding messaging, and launching new sales and marketing materials, driving a 4× lift in demo requests. I’ve also worked in product marketing at Bandwidth and built my foundation in copywriting at Incite and through my own studio, Burns Marketing Ltd.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Sylvera

Jan 2025 - Present (1 year 9 months)

Founding PMM across ratings, market intelligence, biomass analytics, and commodities. Built launch framework, led GTM for 9 flagship launches, and developed ICP frameworks and win/loss functions.

Product Marketing GTM Strategy ICP Segmentation Positioning Win Loss Analysis Competitive Intelligence HubSpot PostHog Salesforce Launch Management

Senior Product Marketing Manager

Zivver

Jan 2023 - Jan 2025 (2 years)

Founding PMM for cybersecurity SaaS, built and ran GTM for 10+ product launches, drove $2M+ new revenue and $20M+ pipeline, and founded the PMM function including ICP frameworks and sales enablement.

Product Marketing GTM Strategy Sales Enablement ICP Segmentation Launch Management Event Strategy Pipeline Generation

Founding PMM

Toku

Jan 2022 - Jan 2023 (1 year)

Founding PMM supporting APAC market entry, redefining target ICPs, rebuilding messaging, and launching new sales and marketing materials. Drove a 4x lift in demo requests.

Product Marketing ICP Segmentation Messaging Sales Enablement Event Marketing Demo Delivery

Product Marketing Manager

Bandwidth

Jan 2019 - Jan 2022 (3 years)

Built and executed GTM for 3 new products through Bandwidth's acquisition of Voxbone, driving adoption across the US and EU. Previously served as Content Manager, authoring 50+ blogs, 5 white papers, and 7 eBooks.

Product Marketing GTM Strategy Content Marketing Blog Writing Whitepapers Ebooks Acquisition Integration

Senior Copywriter

Incite

Jan 2017 - Jan 2019 (2 years)

Wrote long-form technical content, product copy, and UI copy for 45+ clients including international agencies, top brands, and tech startups.

Copywriting Technical Writer UX Copy Content Strategy

Founder & Copywriter

Burns Marketing Ltd.

Jan 2015 - Jan 2017 (2 years)

Founded a copywriting business while at university, helping small businesses sharpen tone of voice and lift audience engagement across socials and websites.

Copywriting Brand Voice Social Media Web Content