Open to opportunities

Elie User

@elieuser

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Data-driven copywriter and marketer who builds brands and growth engines with measurable impact.

United Kingdom

Message

What I'm looking for

I’m looking for a mission-driven team where I can own product messaging and brand-to-growth execution end-to-end—using data, A/B testing, and great narrative to improve retention, conversion, and customer connection.

I’m a data-driven and creative copywriter and marketer who builds brands, narratives, and growth engines that drive measurable business impact. My experience spans B2B & B2C across AI, mobile apps, tech/fintech, health, and eCommerce, with a consistent focus on conversion, retention, and customer resonance.

As Remote VP Product and Brand Marketing, I built and led the Product Marketing and Brand function—owning positioning, messaging architecture, launches, communications, CRM, web, lifecycle, and go-to-market copy. I transformed the brand voice to improve Tone NPS from -4 to 60, and I scaled growth by improving Day 30 retention (+23%), organic sharing (+42%), and referrals (+28%).

Earlier, as Chief of Staff, I served as strategic advisor and right-hand to the CEO, influencing company strategy, operating models, and execution across leadership and product. I led company-wide planning, investor communications, and board preparation, and I introduced metrics-based planning systems and leadership performance frameworks.

I’ve also led Digital Growth as a Director at Estrid, scaling to 1MM active subscribers through integrated growth, positioning, and go-to-market strategies. Across roles and freelancing, I’ve championed A/B testing, funnel analysis, and message/value proposition experimentation—pairing creative direction with measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

Copywriting & Brand Strategy

Current

Independent Freelancer

Jan 2021 - Present (5 years 5 months)

Advised B2B SaaS and AI companies on brand voice, messaging systems, and conversion-focused copy across websites, launches, CRM/lifecycle, and channel-specific content. Supported positioning and go-to-market strategy through messaging audits, competitor analysis, customer research, and experimentation.

Conversion Copywriting Competitor Analysis Customer Research Experiment Design

VP Product & Brand Marketing

Simple App

Sep 2024 - May 2026 (1 year 8 months)

Built and led Simple App’s Product Marketing and Brand function, owning positioning, messaging architecture, and end-to-end go-to-market copy across product, growth, PR, and investor narratives. Improved Tone NPS from -4 to 60 and drove +23% Day 30 retention, +42% organic sharing, and +28% referrals through lifecycle/onboarding copy and extensive A/B testing.

Product Marketing Brand Strategy CRM Lifecycle Marketing Conversion Copywriting A B Testing Growth Analytics Social Media Strategy Investor Communications

Chief of Staff

Simple App

Jan 2023 - Dec 2024 (1 year 11 months)

Served as strategic advisor to the CEO and right-hand to the leadership team, helping scale a product-led organization through rapid growth and fundraising. Led strategic planning and alignment workstreams, improved execution with metrics-based planning systems and performance frameworks, and supported investor storytelling for a Hartbeat Ventures-led funding effort.

Strategic Planning Team Alignment Stakeholder Management

Director of Digital Growth

Estrid

Jan 2022 - Jan 2023 (1 year)

Led digital growth strategy and operations across Product, Performance Marketing, Influencer, Retention, eCommerce, Partnerships, and CX within a 40+ person organization. Scaled to 1MM active subscribers and rebuilt growth and creative/performance marketing engines to support international expansion and improved acquisition efficiency and LTV performance.

Digital Growth Strategy Performance Marketing Influencer Marketing Retention Strategy Ecommerce Optimization Partnerships Experimentation LTV

Senior Growth Marketer

Revolut

Aug 2019 - Mar 2021 (1 year 7 months)

Helped launch Revolut in the U.S. by developing messaging, growth campaigns, and localized communications to differentiate in a highly competitive fintech market. Increased user activity via CRM engagement and retention tests (Donations +451%, Transfers +107%, DAU/TAU +10%) and optimized acquisition and conversion through structured A/B testing and funnel analysis.

Growth Marketing Copy Testing (A B)Landing Page Optimization Paid Acquisition Funnel Analytics

Manager, Beauty Brand Marketing

Chanel

Apr 2017 - Aug 2019 (2 years 4 months)

Led beauty brand marketing and skincare campaign strategy, using competition research and focus groups to guide product and customer experience direction. Directed cross-functional campaigns that drove $340M in business impact and improved declining beauty performance (+1%, +3pts), including a cross-sell animation strategy that increased Sublimage sales by 12%.

Brand Marketing Skincare Campaign Strategy Competitive Research Focus Groups Cross Selling Performance Optimization