Open to opportunities

John McGuirk

@johnmcguirk

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Experienced Marketing and Operations Executive with a proven track record.

United States

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth, emphasizing collaboration and innovation.

I am an accomplished Marketing and Operations Executive with extensive experience in conceptualizing and executing innovative marketing campaigns and strategies. Over the years, I have successfully led high-profile projects, such as the LEGOLAND New York Resort, which opened in 2021 despite facing significant opposition. My strategic approach has consistently resulted in impressive outcomes, including a 200% increase in website traffic for Orange County Tourism and award-winning campaigns in the healthcare sector.

Throughout my career, I have demonstrated a strong ability to manage and mentor teams, oversee complex projects, and develop effective marketing strategies across various industries, including tourism, healthcare, and finance. My leadership has not only driven growth but also fostered collaborative relationships with clients and vendors, ensuring that all marketing initiatives align with organizational goals and deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Senior Vice President

Current

Focus Media Inc.

Jan 2015 - Present (10 years 4 months)

Led agency operations and managed marketing, advertising, and public relations for clients. Oversaw 15-20 accounts, mentored staff, and executed successful campaigns, including the LEGOLAND New York Resort project and Orange County Tourism.

Marketing Strategy Advertising Public Relations Digital Marketing Project Management Team Leadership Budget Management Crisis Communications Brand Development

Director of Marketing

North East Dental Management

Jul 2013 - Jan 2015 (1 year 6 months)

Managed marketing strategies for over 60 locations, focusing on digital advertising and community outreach. Achieved significant increases in new patient flow and retention, while managing a $2+ million budget.

Digital Advertising Branding SEO PPC Community Outreach Marketing Strategy Vendor Management Event Marketing Public Relations Budget Management

Director of Marketing and Public Relations

Catskill Regional Medical Center

Nov 2009 - Jun 2013 (3 years 7 months)

Developed and implemented marketing and public relations strategies for a 235-bed hospital. Achieved multiple national awards for marketing excellence and significantly increased web traffic and media coverage.

Marketing Strategy Public Relations Community Outreach Media Relations Crisis Management Event Planning Brand Development Digital Marketing Award Winning Campaigns Team Leadership

Assistant Vice President, Marketing and Communications Lead

Endurance Services Limited

Apr 2007 - Jul 2009 (2 years 3 months)

Oversaw marketing and communications for a publicly traded insurance company, managing a global advertising plan and enhancing media relations. Focused on brand consistency and vendor management.

Brand Management Advertising Media Relations Vendor Management Corporate Communications Budget Management Digital Marketing Strategic Planning

Assistant Vice President, Marketing

Irwin Siegel Agency Inc.

Sep 2002 - Apr 2007 (4 years 7 months)

Led marketing activities for an insurance agency, implementing marketing plans that significantly increased applications and launched new product lines. Managed a $500k annual budget.