Crystal Paolelli Knight

Formed a marketing shared services division working within a variety of industries and business sectors, transforming the entire brand landscape for both organizations. Managed web presence, social media, and high net-worth donor events, developing optimized websites, SEO/SEM programs, and strategic partnerships.

Promoted to the senior executive role after company reorganization, growing direct reports to north of 75 across multiple divisions including marketing, promotions, player development, entertainment, and special events. Oversaw significant departmental restructuring and management responsibilities.

Reorganized a developing department and its strategies to become better competitors in a complicated Casino climate, leveraging 14+ years of experience to reinvent the brand. Utilized focus groups, testing, and reporting to better develop incentive programs, policies, and guest experience, while revamping community-giving and outreach.

Focused on data-driven decisions to maximize and strategize new marketing and advertising initiatives. Oversaw all photo and commercial production, creative direction, and brand development, analyzing media budgets, analytics, and performance to ensure KPIs were met.

Served on the opening team of a $440 million casino, developing and launching multi-million dollar marketing campaigns for a multitude of outlets including gaming, hotel, spa, and restaurants. Was subsequently promoted to Director of Advertising.

Launched and managed the Project Management team, focusing on special projects, expansions, and brand management. Oversaw key initiatives within the resort's marketing department.

Coordinated marketing activities specifically for the resort operations. Supported various marketing initiatives and campaigns.

Focused on database marketing strategies and execution. Analyzed data to support targeted marketing efforts.

Assisted in managing the flow of marketing projects and materials. Supported the marketing team with administrative and coordination tasks.

Studied core principles of business communication and professional writing. Focused on developing skills in public relations, marketing, and organizational communication.