John heathalin
@johnheathalin
Programmatic advertising and campaign management for US and EMEA digital campaigns.
IndiaWhat I'm looking for
I manage end-to-end programmatic campaigns, from trafficking and QA to tag setup and on-time launches, across platforms like DV360, CM360, and Quantcast.
At iOPEX Technologies, I handled programmatic campaigns over a $5 million budget, set up pixel and 3rd-party tracking for data accuracy, and used demographic and behavioral data to resolve technical issues under tight deadlines.
Before that, at PRECISE3DM, I ran targeted Google Ads (Search & Display) for lead generation, supported webinar traffic through email and social, and built and maintained WordPress pages while tracking KPIs with Google Analytics and Tag Manager.
Right now at IPG Mediabrands, I’m managing a $10 million budget across linear and digital mediums for a sports brand in the USA, coordinating airings with broadcast networks, and using MediaoceanX and Prisma for planning, scheduling, and billing.
Experience
Work history, roles, and key accomplishments
Senior Associate - Design and Investment
IPG Mediabrands
Jun 2025 - Jun 2026 (1 year)
Managed a $10 million budget across linear and digital mediums for a leading US sports brand, ensuring optimal ad placement and end-to-end media planning.
Senior Analyst – Campaign Manager
iOPEX Technologies
Oct 2022 - May 2025 (2 years 7 months)
Managed end-to-end programmatic campaigns over a $5 million budget across Quantcast, DV360, and CM360, handling trafficking, QA, and optimization.
Digital Marketing Executive
PRECISE3DM
Dec 2021 - Sep 2022 (9 months)
Managed end-to-end digital marketing execution including Google Ads campaigns, email and social media initiatives, and WordPress web pages.
Education
Degrees, certifications, and relevant coursework
Digital Academy 360
Diploma, Digital Marketing
2020 - 2020
Diploma in Digital Marketing from Digital Academy 360 from February 2020 to June 2020.
Dr. M.G.R. University
Bachelor of Technology, Civil Engineering
2014 - 2018
Bachelor of Technology in Civil Engineering from Dr. M.G.R. University from August 2014 to April 2018.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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