Joaquín Ortega

Manages TikTok Shop and social strategy at Joybyte, helping creator-led brands turn content into a real sales channel.

- Strategic Planning: Develop and implement comprehensive social media roadmaps focused on follower growth, website traffic, and community engagement.
- Content Oversight: Guide the creation of high-quality, high-resonance content tailored to specific target demographics and platform nuances.
- Performance Analytics: Utilize data-driven insights to measure campaign success, providing clients with

- Oversee and execute multi-brand marketing campaigns to drive engagement and conversions.
- Develop and implement marketing strategies aligned with business objectives.
- Coordinate cross-functional teams to ensure seamless execution of marketing initiatives.
- Analyze campaign performance and optimize strategies based on data-driven insights.
- Manage digital marketing efforts, including email m

Lead and manage VISA´s Community Management (CM) team for Argentina and Chile, ensuring effective collaboration and achievement of regional objectives.

Drive the development, planning, and implementation of processes, with a focus on continuous improvement within the designated area.

Develop and execute content strategies that improve sentiment and increase conversation volume, enhancing overall

Worked as Social Media Manager at GAUCHO GRILL ARGENTINE STEAKHOUSE.

Worked as Social Media Strategist at Somos Chili.

Coordinator and Leader of the Community Management Teams for Mercado Libre and Mercado Pago in Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay.

Responsibilities:

Developing, planning, implementing, and improving area processes.
Creating content focused on enhancing sentiment and increasing conversation volume.
Coordinating and integrating resources with local teams for each brand a

Created content and calendars for all social media platforms.
Monitored social media for success stories, opportunities, and crisis management.
Coordinated and executed customer service on social media.
Provided monthly KPI tracking and insights.
Developed comprehensive digital communication strategies.
Managed key accounts: Banco Itaú, Cerveza Schneider.
Supported accounts: ESPN Fans, Fiat Argent

Conducted market research and digital presence analysis.
Planned and optimized social media campaigns.
Coordinated and supervised internal and external resources (Community Managers, graphic designers, and copywriters).
Prepared monthly performance and optimization reports.
Planned, implemented, and optimized Facebook Ads campaigns.
Coordinated interactions between the agency and clients.

Created and implemented social media campaigns.
Monitored and optimized social media presence.
Prepared monthly reports.
Covered events.

Studied English and obtained the Cambridge Advanced English certification.