Open to opportunities

Megan Crowley

@megancrowley

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Strategic storyteller with 6+ years of social media experience.

United States

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What I'm looking for

I seek a dynamic role that fosters creativity and growth, allowing me to leverage my social media expertise to drive engagement and brand success.

I am a strategic storyteller with over six years of experience in social media management and marketing. My expertise lies in connecting brand voice with audience behavior, driving engagement, and turning interactions into measurable growth. I thrive on creativity and data, always experimenting with innovative strategies that resonate with audiences.

In my current role as a Social Media Manager at Vagaro, I successfully grew our Instagram followers by 9,000 and increased content interactions by 100%. My data-driven approach has led to significant improvements in engagement and conversion rates across various platforms. I have a proven track record of implementing effective strategies that align with user intent, resulting in substantial growth for the brands I work with.

Throughout my career, I have developed a strong skill set in social media strategy, content creation, and influencer marketing. I am passionate about leveraging my skills to create impactful campaigns that not only engage audiences but also drive business results. I am excited to continue my journey in the marketing field, contributing to innovative projects that challenge the status quo.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Vagaro

Jul 2024 - Present (1 year 2 months)

Grew Instagram followers by 9,000, increased content interactions by 100%, reach by 15%, and Story reach by 1,100% by refining visual strategy and guiding blog content to better resonate with the audience. Increased Facebook reach by 23%, 3-second video views by 110%, contact interactions by 142%, and watch time by 25% through platform-specific content and performance-driven strategy.

Social Media Strategy Content Creation Blog Management Performance Marketing

Social Media Strategist

Wag!

May 2023 - Present (2 years 4 months)

Implemented Hootsuite to centralize and improve workflow efficiency. Boosted engagement rate from 3% to 7% through data-informed content planning.

Hootsuite Content Planning Engagement Rate Optimization Influencer Marketing Data Analysis

Growth Marketing Specialist

Wag!

Sep 2020 - Present (5 years)

Launched TikTok influencer program, reducing CPI to $6. Increased Google Video Search impressions by 681% and clicks by 317%.

SEO YouTube Content Creation Paid Social Content Strategy

Marketing and Communication Strategist

YourMechanic

May 2019 - Present (6 years 4 months)

Elevated TrustPilot score from 2.5 to 4.4 stars with targeted communication efforts. Increased email open rate from 300% through improved copy and timing.

Communication Strategy Email Marketing Copywriting Customer Satisfaction Onboarding

Marketing Intern

YourMechanic

Jan 2019 - Present (6 years 8 months)

Established content calendar for social, email, and website collaboration. Improved Instagram presence through enhanced visuals and posting strategy.

Social Media Strategy

Education

Degrees, certifications, and relevant coursework

SUNY Farmingdale

Bachelor of Science, Professional Communications

Grade: 3.6

Activities and societies: Phi Sigma Sigma, Lambda Pi Eta, Panhellenic Council

Focused on professional communications with a concentration in business. Achieved a GPA of 3.6 and was involved in Phi Sigma Sigma, Lambda Pi Eta, and the Panhellenic Council.