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Al Fajr Paaris

@alfajrpaaris

Data-driven social media manager specializing in growth, content strategy, and brand storytelling.

What I'm looking for

I’m seeking roles where I can lead social strategy and content growth for mission-driven brands, use data to optimize performance, and scale audiences while mentoring teams and expanding into automation.

I am a data-driven social media marketing specialist with five years of experience crafting campaigns that connect brands with the right audiences. I combine creative storytelling with performance insights to build lasting digital presence.

I’ve built digital presence for 130+ clients across industries including sports, real estate, beauty/fashion, health & fitness, and blockchain/DeFi. My work emphasizes strategic consistency while adapting messaging for diverse audiences.

Notable achievements include steering Drone Champions League to 620 million impressions and reaching 261 million users through Gen Z-focused content and cross-platform engagement. I also increased leads and inquiries by 40% for a South Florida luxury real estate account through targeted campaigns and high-quality Reels and carousels.

My process centers on discovery, planning, execution, and optimization using tools like Canva, CapCut, Buffer, Hootsuite, Meta Ads, ManyChat, WordPress, and Shopify. I’m expanding into tech-focused content and automation and aim to work with mission-driven brands while building a content studio long-term.

Experience

Work history, roles, and key accomplishments

OS

Social Media Specialist

One Sir

Created and executed a content calendar and targeted Instagram campaigns for a South Florida luxury real estate advisor, increasing leads and inquiries by 40% through high-quality Reels and carousel content.

Reels Lead Generation Paid Social Copywriting Analytics

DC

Social Media Manager

DCL

Managed digital storytelling, content creation, and community engagement across Instagram, TikTok, YouTube and LinkedIn, driving 620M impressions and reaching 261M users through Gen Z-focused campaigns in 2024.

Content Strategy Community Management Instagram Reels Video Editing Analytics Campaign Planning

FR

Social Media Marketing Specialist

Freelance

Delivered social media strategy, content creation, and growth campaigns for 130+ clients across industries (sports, real estate, beauty, apparel, health), improving organic reach and engagement through data-driven tactics.

Social Strategy Content Creation Organic Growth Canva Meta Ads Hootsuite Analytics

BU

Social Media Specialist

BullPerks

Produced educational and trend-driven social content (posts, memes, reels) for a blockchain financial platform to simplify concepts and grow community engagement and followers.

Reels Content Creation Social Analytics

Education

Degrees, certifications, and relevant coursework

Al Fajr hasn't added their education

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Tech stack

Software and tools used professionally

Blockchain

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WordPress

Canva

Hootsuite

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