Joana Fernandes
@joanafernandes1
Senior Revenue Operations leader driving AI-enabled GTM, forecasting, and cross-functional revenue growth.
What I'm looking for
I am a Senior Revenue Operations leader with 8+ years driving GTM strategy, AI/automation rollouts, and revenue process optimization across global SaaS organizations. I have led enterprise platform implementations (6sense, Slack, Salesforce, Gong), redesigned pricing strategies, and improved forecast accuracy and pipeline velocity to deliver measurable revenue uplift.
I scale and manage distributed RevOps teams, lead M&A integration workstreams, and build automation frameworks and portals to reduce manual work and improve cross-functional collaboration. I blend data-driven decision-making with change leadership to simplify user journeys, accelerate outbound conversion, and increase operational efficiency.
Experience
Work history, roles, and key accomplishments
Senior Revenue Operations Manager
Spryker
Nov 2024 - Present (11 months)
Led rollout and management of enterprise AI/automation platforms (6sense, Slack, Salesforce, Gong), doubling qualified meetings and increasing outbound conversion rates by 30%; redesigned pricing strategy and improved forecast accuracy, reducing stalled deals by ~30%.
Scaled and managed a global RevOps team across US, EMEA, and APAC; directed full acquisition integration within 30 days and streamlined sales pipeline operations via 15+ inbound/outbound improvement projects prioritizing AI features.
Coordinated and prioritized 40+ revenue projects across Product, Engineering, and Sales; reduced quarterly planning time by 50% through automation frameworks and cut sales process complexity ~30% by standardizing workflows across lead sources.
Project & Operation Manager
Dashlane
Dec 2021 - Aug 2023 (1 year 8 months)
Reduced internal process cycle time ~25% using Value Stream Mapping and introduced asynchronous collaboration tools to cut synchronous meetings while maintaining delivery speed; led customer journey optimization across 5+ teams.
Strategy & Operations Lead
TULA
Feb 2021 - Dec 2021 (10 months)
Advised CEO on GTM, sales, and operations for a 30-person SaaS startup, improved pipeline hygiene and product-market alignment, and served as Product Owner during rebranding to strengthen positioning.
Project Lead
Hovione
Sep 2017 - Apr 2021 (3 years 7 months)
Directed €10M+ pharmaceutical development program from clinical Phases I–III to commercial stage in under 2 years and prevented >80% production losses by leading a critical incident investigation and corrective actions.
Founder & Operations Lead
Sandalum
Mar 2014 - Jan 2016 (1 year 10 months)
Co-founded and grew a consumer startup, overseeing operations, product design, investor relations, and go-to-market execution, securing investment and launching product to market.
Education
Degrees, certifications, and relevant coursework
University of Aveiro
Master of Science, Biotechnology
2011 -
Completed a Master of Science in Biotechnology at the University of Aveiro with coursework and projects in biotechnology and drug development.
University of Aveiro
Doctor of Philosophy, Biotechnology
Conducted doctoral research in biotechnology in collaboration with AWRI (Australia), focusing on applied biotechnology and manufacturing improvements.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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