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Jānis ZālītisJZ
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Jānis Zālītis

@jniszltis

Paid media buyer at Ogres Veselības centrs and HELIOS, where clinic campaigns turn 39% of leads into visits.

Latvia
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At Ogres Veselības centrs and HELIOS, I run Meta and Google campaigns for clinic services and track whether leads become visits. A monthly match between ad leads and the clinic patient system shows that 39% of leads reach a visit.

I built the marketing for both brands from zero, covering strategy, budgets, channels, offers and reporting. Creative tests halved CPL, while campaigns typically deliver 4–5x ROAS, with some reaching up to 10x.

I build and improve landing pages in WordPress and Elementor, and use Hotjar and Microsoft Clarity to analyze user behavior. I also set up lead routing so Meta and website leads reach the right CRM sheet in seconds, with a Telegram alert.

As a freelance Paid Ads and Social Media Manager, I run campaigns for clients across industries and build automated daily posts with Make.com. Earlier, at Ogres Veselības centrs, I handled front-desk bookings, patient enquiries and scheduling.

Experience

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Education

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IV

Ikšķiles vidusskola

General Secondary Education, General Education

Completed general secondary education in 2019.

Biznesa augstskola Turība logoBT

Biznesa augstskola Turība

Bachelor's Programme, Law

Pursued a bachelor's programme in Law but did not complete the degree.

CA

Cole Gordon 7 Figure Selling Academy

Sales Training, Sales

Completed sales training from the Cole Gordon 7 Figure Selling Academy.

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