Looking for a job

Lubova Safro

@lubovas

Message

Trilingual Leader with 18 years of experience in branding, communications, and content marketing.

Latvia

Message

What I'm looking for

Looking for a challenging role that leverages my expertise in branding, communications, PR and content strategies to drive business growth and innovation.

As an international professional with 18 years of experience, I have developed a unique blend of skills in communications, content, branding and marketing strategies. With a proven track record of success in leading cross-functional teams and driving business growth, I am confident in my ability to develop and implement effective strategies that drive results.

Throughout my career, I have had the opportunity to work with entrepreneurs, experts, and businesses from 14 countries, providing me with a unique perspective on the importance of cultural sensitivity and adaptability. My expertise in content creation, digital marketing, and PR has allowed me to build and lead strong and motivated teams, generating and controlling creative directions and optimizing processes.

I am a results-driven leader with a passion for innovation, sustainability, strategic planning and creativity, always looking for new opportunities to grow and develop. With my expertise and experience, I am confident in my ability to make a meaningful impact in any organization.

Experience

BRAND, PR & Communications Strategist

ASBIS

Developed brand, marketing, and communications strategies. Generated and presented brand and product positioning. Developed and launched 11 products. Managed marketing team and communication with stakeholders. Compiled requirements for new employees and recruited team and agencies.

Brand Development Marketing Strategies Product Positioning Team Management Recruitment

LECTURER

MOST business school

Developed and led author's lectures about content creation, digital marketing, LinkedIn, personal brand, and career building. Managed on-site and outsourced marketing team. Developed and launched 11 products. Managed marketing team and communication with stakeholders. Compiled requirements for new employees and recruited team and agencies.

Content Creation Digital Marketing LinkedIn Career Development

CO-FOUNDER & Communications Director

Imperium Lingua international education agency

Developed positioning, marketing, and content strategy. Collaborated on special projects and provided PR support. Organized presentations at international exhibitions and events. Planned and created PR and promotional texts. Developed and translated PR and promotional texts.

Positioning Marketing Strategy Content Strategy PR Event Planning

MEDICAL MARKETING, PR & Content Manager

The Dr Solomatin Eye Center

Built and executed content, marcoms, and PR strategies. Organized chosen activities and managed the brand. Developed ideas, plans, and content for presentations, website, social media, brochures, and internal PR purposes. Managed communication with agencies, partners, media, and suppliers.

Content Strategy PR Brand Management Presentation Communication

DIGITAL MARKETING MANAGER

Baltic Beach Hotel & Spa

Managed, created, and published engaging content for 8 communities on Facebook and Instagram. Planned and applied content strategy for media, social media, and email communication. Found and attracted new loyal partners and customers. Planned and implemented business promotion. Managed communication and PR on social media.

Content Creation Social Media Marketing Email Marketing Business Communications Management

BUSINESS DEVELOPMENT REPRESENTATIVE

Montpellier Business School / Volunteering

Planned and applied content strategy for media, social media, and email communication. Found and attracted new loyal partners and customers. Planned and implemented business promotion. Managed communication and PR on social media.

Content Strategy Social Media Marketing Business Communications Management

DIGITAL MARKETING MANAGER

Tvnet.lv / News portal

Found and attracted new loyal partners and customers. Planned and applied content strategy for media, social media, and email communication. Managed communication and PR on social media. Organized and led presentations at international exhibitions and events.

Partnership Development Content Strategy Social Media Marketing Communications Management Events

NEWS EDITOR & Journalist

Rus.Tvnet.lv / News portal

Worked as a news editor and independent editor of the Celebrities and Culture section. Generated ideas for marketing projects. Managed and promoted 8 communities on Facebook and VK. Created and optimized original text and visual content. Organized and managed an annual bilingual multimedia project.

News Editing Content Creation Social Media Management Project Management

Head of PR & Communications

Advisor/Strategist/Consultant

Trilingual leader with 18 years of experience in branding, communications, PR, content, and marketing strategies. Builds and leads strong and motivated teams. Develops and implements brand, marketing, and communications strategies. Analyzes data, finds new opportunities, and optimizes processes.

Branding Communication PR Content Marketing Strategies