Linda Kadeka-Harkova

I’m a results-driven Digital Marketing Specialist with hands-on experience running paid campaigns across Meta and Google Ads. I’m hands-on with audience targeting, A/B testing, and performance analytics—always aiming to improve real metrics for real clients.

At BEETCOMMUNITY, I managed and optimized Facebook and Google Ads with monthly budgets up to €1,000. I increased campaign engagement by 20–30% through precise audience targeting and creative testing, and improved CTR by approximately 15% using systematic A/B testing strategies. I also conducted competitor analysis to sharpen positioning and monitored KPIs to deliver performance reports that supported data-driven decisions.

Earlier, as a Digital marketing assistant/Events Coordinator, I managed social media content and supported paid advertising campaigns across platforms. I planned and executed promotional events with 50+ attendees to increase brand visibility, and I collected and analyzed customer feedback to improve campaign performance. I bring a structured, collaborative way of working—from content creation in Canva to clear reporting and iterative optimization.

I also enjoy stepping into fast-paced, early-stage environments where independent execution matters. Whether it’s keyword and audience optimization from a simulated Google Ads campaign (improving CTR by 18%), developing ad creatives, or refining strategy through market research, I focus on turning insights into outcomes. I communicate clearly, coordinate across channels, and stay customer-focused from first click to final performance.