Jimoh Akintobi
@jimohakintobi
Go-to-market engineer who builds end-to-end B2B outbound systems—ICP, copy, deliverability, and automation.
What I'm looking for
I build outbound systems for B2B companies: from ICP definition and lead sourcing to cold email sequences, inbox setup, and campaign execution. After five years in direct response copywriting and email marketing, I learned what makes a message earn a reply.
Today, my GTM and automation work is that same thinking, bolted onto a technical stack. I handle the whole pipeline because I’ve seen what happens when the list person, the copywriter, and the automations don’t connect.
In practice, I define and target ICPs and source leads (Apollo, Clay, Apify), then run multichannel outreach (Lemlist, Smartlead, Instantly). I set up and maintain deliverability with SPF, DKIM, and DMARC, and I use n8n workflows for lead capture, CRM sync, scoring, and routing.
I also bring AI-powered enrichment and personalization into campaigns using Claude API and ChatGPT. I’ve completed 44 projects on Upwork, earned $11,000+, and consistently received 5-star ratings across service categories—because I care about measurable conversion outcomes, not just activity.
Experience
Work history, roles, and key accomplishments
Go-To-Market Engineer
Freelance
Jan 2026 - Present (7 months)
Builds end-to-end outbound systems for B2B companies, from ICP definition and lead sourcing through cold email/LinkedIn sequences and multichannel campaign execution. Develops deliverability-focused inbox setup and n8n automation workflows, including CRM sync and scoring/routing, with AI-assisted enrichment and personalization.
I come from a direct response copywriting and email marketing background, where my job was driving conversions through messaging. Over time, I realized companies don’t just need good copy, they need a reliable pipeline. So I started focusing on building outbound systems end-to-end: lead sourcing, enrichment, automated outreach, and conversion-focused messaging
Direct Response Copywriter & Marketer
Freelance
Jan 2020 - Present (6 years 7 months)
Creates direct-response landing page and email copy focused on improving conversion, open rates, and click-through rates. Optimizes email and landing page content using CTA and messaging strategies, with reported improvements including 20% conversion lift and 15% higher open rates.
• Crafted compelling landing page copy that led to a remarkable 20% increase in conversion
rates, effectively turning visitors into loyal customers.
• Enhanced email subject lines and content, resulting in a significant 15% increase in open
rates, ultimately driving more traffic to landing pages and increasing conversion rates.
• Implemented persuasive call-to-action strategies and content optim
• Diligently reviewed and improved the quality of over 1,500 articles and books within a
6-month timeframe, ensuring clarity, accuracy, and consistency while significantly reducing
errors.
• Implemented rigorous proofreading processes, resulting in a remarkable 50% decrease in
errors across a wide range of content, including articles and books, enhancing overall
quality and reader satisfaction.
- Demonstrated exceptional sales performance by consistently exceeding monthly loan sales targets by an average of 20%. Utilized a proactive sales approach, leveraging market insights to identify and capitalize on lending opportunities.
- Played a pivotal role in enhancing customer satisfaction and retention rates by providing personalized loan solutions tailored to each client's financial goals
- Implemented advanced SEO strategies, resulting in a substantial 150% increase in monthly blog traffic. Engaged readers with compelling content while optimizing for search engines.
- Demonstrated consistent productivity by producing over 200 well-researched and SEO-optimized articles, enhancing the website's authority and visibility.
- Successfully secured top Google rankings for critical healt
Assistant Internal Auditor
Oct 2015 - Dec 2017 (2 years 2 months)
- Successfully audited petty cash expenditures, meticulously scrutinizing expenses for validity, reasonableness, accuracy, and necessity. This meticulous approach to auditing contributed to improved financial accountability and risk mitigation.
- Implemented a comprehensive lubricant stock verification process that ensured the accuracy and integrity of inventory records. This initiative resulted
Assistant Internal Auditor
Oct 2015 - Dec 2017 (2 years 2 months)
- Successfully audited petty cash expenditures, meticulously scrutinizing expenses for validity, reasonableness, accuracy, and necessity. This meticulous approach to auditing contributed to improved financial accountability and risk mitigation.
- Implemented a comprehensive lubricant stock verification process that ensured the accuracy and integrity of inventory records. This initiative resulted
Assistant Internal Auditor
Lobic Associates Affiliates
Oct 2015 - Dec 2017 (2 years 2 months)
Performed internal audits including petty cash verification, ensuring expenditures were valid, accurate, and necessary. Verified lubricant stock records and reconciled bank teller transactions with sales records to improve inventory accuracy and financial accountability.
- Successfully instructed Computer Science to students in JSS1 to SS3 and Chemistry to students in SS1 to SS3, ensuring a well-rounded education for diverse age groups and fostering subject mastery.
- Established the school press club to promote student engagement and communication skills. Additionally, efficiently managed and organized holiday coaching lessons, providing students with opportunit
- Played a key role in the ICT department's efforts to ensure uninterrupted operations during peak travel seasons. This involved assisting in system maintenance, troubleshooting, and providing timely support to airport staff, contributing to a smooth passenger experience.
- Collaborated with the ICT team to raise cybersecurity awareness among airport employees by organizing training sessions and
Education
Degrees, certifications, and relevant coursework
Olabisi Onabanjo University
Bachelor's degree, Computer Science
2009 - 2014
Availability
Location
Authorized to work in
Job categories
Skills
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