Open to opportunities

Yakubu Pius

@yakubupius

Message

I craft direct-response copy and high-converting email campaigns, using data and research to drive leads and loyalty.

Nigeria

Message

What I'm looking for

I’m looking for a dynamic environment where I can own email and copy strategy end-to-end—using audience research, A/B testing, and analytics to improve conversions, grow engagement, and help brands build lasting loyalty.

I’m a results-driven Copywriter and Email Marketing Specialist with 3+ years of experience crafting compelling copy and executing high-converting email campaigns across finance, real estate, and technology. I’ve helped drive measurable outcomes—improving lead generation by 25% and user engagement by 20%—by combining persuasive messaging with audience-first strategy.

In my roles as an Email Marketer & Campaign Manager and a Copywriter, I develop and execute end-to-end email marketing strategies, from campaign planning to analysis. I build targeted campaigns using audience segmentation and personalized messaging, run A/B testing and market research, and continuously refine performance based on open rates, click-through rates, and conversions—consistently exceeding engagement benchmarks.

My professional ethos is simple: research deeply, write clearly, and optimize relentlessly. From financial products to course funnels and property listings, I translate complex ideas into strong, conversion-focused content while meeting tight deadlines and aligning with brand guidelines.

Experience

Work history, roles, and key accomplishments

Current

Email Marketer & Campaign Manager

Current

Yahmapp Limited

Sep 2025 - Present (9 months)

Develop and execute end-to-end email marketing campaigns, including segmentation and personalized messaging to improve user engagement and conversions. Analyze performance metrics and refine strategy to maximize ROI while supporting consistent brand messaging.

Email Marketing Market Segmentation Marketing Analytics A B Testing Conversion Optimization ROI Analysis Cross Functional Collaboration

Current

Email Copywriter

Current

Bearfruit Properties

Aug 2025 - Present (10 months)

Write high-performing real estate email copy for property listings, investment opportunities, and client engagement. Optimize open rates through strategic messaging and subject line optimization while collaborating with real estate agents and marketing teams.

Email Copywriting Real Estate Marketing A B Testing Market Research Proofreading Conversion Optimization

Copywriter

Werkberry

Aug 2022 - Jun 2024 (1 year 10 months)

Created marketing content for financial products, translating complex concepts into clear copy across blogs, email campaigns, social media, and web content. Drove results including 25% more leads, 15% higher conversion rates, 30% more website traffic, and a 20% lift in user engagement.

Financial Copywriting SEO & Content Email Marketing Social Media Content Market Research Competitive Analysis Lead Generation Conversion Optimization

Content Writer

Kakadu Plum

Nov 2022 - Dec 2023 (1 year 1 month)

Developed persuasive sales and marketing copy for course creators, including sales pages, email sequences, and promotional materials. Built content plans for webinars and online courses, delivering a 40% increase in course sign-ups and a 35% rise in registrations, while driving 50% more repeat business.

Marketing Copywriting Content Planning Customer Enrollment Optimization Performance Focused Writing

Copywriter

Kagban

Apr 2020 - Feb 2021 (10 months)

Supported financial services marketing by assisting with brochures, ads, and social media content, and helping draft and edit materials for clarity and effectiveness. Contributed to a campaign that generated a 10% increase in client acquisition.

Research Support Social Media Content