Jim Labastilla

Appointed by the Board of Directors to elevate sales competencies, restructure the field force, and lead the Operations Committee. Achieved a 37% increase in sales revenue and reduced DSO from 180 to 100 days.

Established the Philippine business, secured permits, led rebranding, and built the sales and marketing team from scratch. Achieved a 65% increase in business versus prior year.

Built the business from the ground up, overseeing hatchery construction and human capital direction. Increased profit margin per fingerling by 42% and cut delivery costs to zero.

Owned P&L health and Adjusted Overall Earnings targets while leading the commercial team. Delivered $82K in cost savings and achieved a 30% profit increase per metric ton.

Set strategy and led the marketing team in developing and managing brands and campaigns. Achieved a 23% revenue increase on the flagship product line and improved field force efficiency.

Managed distribution, sales, and demand generation to distributors, retailers, and farmers, leading a team of 46. Decreased DSO from 80 to 31 days and achieved 20% business growth.

Led facilitation of in-house training programs for field personnel. Certified 7 Habits and 4 Disciplines facilitator, trained and field-coached the entire field force.

Led safety driving initiatives in pursuit of zero driving incidents.

Managed distribution, sales, and demand generation, leading a team of 15. Achieved 333% business growth and reduced past-due accounts to -4%.

Oversaw all sales-generating activities nationwide, leading a sales team of 18. Achieved the biggest volume/revenue sales in company history in 2007.

Formulated and implemented plans and strategies to build the brand nationwide. Achieved 36% over target and improved forecast accuracy to within ±10%.

Formulated plans to grow sales, market share, brand awareness, and repeat usage. Achieved 20% growth versus prior year.

Oversaw all sales-generating activities in Calabarzon, leading a sales team of 5. Grew sales revenue to PhP 19MM and achieved 2,000% growth of the flagship insecticide.

Handled all of Luzon outside Manila, promoting premium construction supply brands to hardware stores. Increased market penetration of waterproofing lines.

Responsible for business development in the Laguna/Cavite area.

Served as Technical Commercial Representative for Region 1.

Managed accounts for the trading company.

Represented pharmaceutical products to medical professionals in Pangasinan.

Bachelor of Arts in Communication Arts from the University of the Philippines Los Baños, completed in 1997.

High school education at Saint Louis University Laboratory High School in Baguio, from 1988 to 1991.

Primary and secondary education at Brent International School in Baguio, from 1982 to 1988.