At VML, I lead multi-channel paid media and ABM strategies across healthcare, ecommerce, and B2B clients, overseeing team and budget portfolios exceeding $75M annually. I build brand-to-demand engines using attribution, MMM, incrementality testing, and AI-powered optimization.
Previously at DEG Digital, I managed more than $6M in annual paid media budgets across DTC ecommerce, insurance, and nonprofit clients, consistently exceeding ROAS and lead-generation targets. At Fathom Events, I led social media strategy and launched a consumer-facing website, and throughout my career I’ve built and mentored teams around structured testing, accountability, and measurable business impact.
