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Jhennifer Moises dos Santos

@jhennifermoisesdossa

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Content Manager at Go Fractional shaping multi-channel content strategy and leading success case stories.

Brazil

Message

At Go Fractional, I lead content strategy and planning across the website, social media, online events, video scripts, and inbound marketing. I also lead success case stories and use data analysis to inform marketing decisions.

At Globalfy, I led B2B content strategy and inbound campaigns that brought in over $187K in revenue. I also led Globalfy Talks, a series of live broadcasts and on-demand webinars, from start to finish.

At Oliver Latin America, I coordinated content strategy for Adobe Experience Cloud solutions and multi-channel marketing across LATAM. My work included a Live Commerce Webinar that closed a $30K deal and generated 91 AQLs, and the first success case for Adobe Marketo in Brazil.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

Go Fractional

Mar 2025 - Present (1 year 6 months)

Lead content strategy and planning for the company's website, social media channels, online events, video scripts, blog, and inbound marketing using marketing automation and CRM tools. Align with external and internal stakeholders, lead a team to make data-driven decisions, and improve marketing efficiency.

Content Strategy Marketing Automation CRM Klaviyo Canva Webinars Live Broadcast Riverse Google Analytics Google Data Studio Community Management Linear Partnership Management

Content Lead

Globalfy

May 2023 - Jan 2025 (1 year 8 months)

Led B2B content strategy and planning for the company's website, social media channels, PR, branded content, events, video scripts, blog, and inbound marketing using marketing automation and CRM tools. Achieved over $187K in revenue from inbound campaigns and led projects like Globalfy Talks.

B2B Content Strategy HubSpot Canva Capcut Riverside Google Analytics Google Data Studio SEMrush Notion Vendor Management Video Editing Webinars Live Broadcast

Content Strategy Specialist | Adobe

Oliver Latin America

Jan 2022 - May 2023 (1 year 4 months)

Spearheaded content coordination and strategy for Adobe Experience Cloud solutions. Developed and executed multi-channel marketing strategies across LATAM, including B2B marketing, PR, social media, branded content, and email marketing. Achieved 30k deal closure through Live Commerce Webinar and generated 91 AQLs.

Content Strategy Adobe Experience Cloud B2B Marketing PR Social Media Branded Content Email Marketing Marketing Ops Adobe Workfront Asana Paid Media Results Analysis Vendor Management

Senior Associate, Community Management

Weber Shandwick

Aug 2021 - Jan 2022 (5 months)

Led strategy and produced content for Ericsson's social media profiles in Brazil. Managed client-facing dynamics and collaborated with stakeholders to promote brand awareness, achieving around 15% increase in engagement.

Social Media Strategy Content Production Hootsuite Meta Business Data Analysis Client Management Stakeholder Collaboration

Content Leader

Talquimy

May 2018 - Aug 2021 (3 years 3 months)

Led account management and content strategy for clients including Mercado Livre, Axalta Brasil, DuPont, Dow, and Sterlite. Produced content for social media, websites, and blogs (SEO), and directed PR initiatives, achieving cover stories in tier 1 media and a SABRE Award.