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jesus manuel bojorquez

@jesusmanuelbojorquez

Product Adoption & Conversion Manager at FullSession, helping teams reduce onboarding friction and connect customer behavior insights to roadmap decisions.

Mexico

Message

At FullSession, I partner with Product, Engineering, and UX teams to reduce friction and improve the onboarding experience. I also bring customer behavior insights into roadmap decisions to support retention and platform growth.

At Coppel, I led digital performance marketing across paid search, social, remarketing, email, owned media, and SEO. I analyzed website and app experiences with FullStory, Hotjar, and Google Analytics, identifying opportunities to improve purchase flows and account creation.

I developed and implemented A/B testing plans for web and app using Firebase and VWO, supporting optimization in retail and finance. Earlier, at Muebles America, I oversaw social media marketing and managed Google AdWords and Facebook Ads campaigns.

Experience

Work history, roles, and key accomplishments

Current

Product Adoption & Conversion Manager

Current

FullSession

Jan 2026 - Present (9 months)

Partnered with Product, Engineering, and UX teams to reduce friction points and improve the onboarding experience from day one. Served as the voice of the customer internally, bridging behavioral data insights with roadmap decisions to support retention and platform growth. Advised and guided prospective customers through the platform, understanding their business needs and demonstrating how FullS

Product Adoption Conversion Rate Optimization Onboarding User Experience behavioral data analysis Customer Advocacy Retention Platform Growth Sales Support

Conversion Optimization Specialist (UX/CRO)

Coppel

Jan 2017 - Apr 2025 (8 years 3 months)

Led digital performance marketing across Adwords, Facebook, Remarketing networks, Email, Owned Media and SEO. Conducted in-depth user experience analysis of website and app platforms, leveraging FullStory, Hotjar, and Google Analytics to identify areas for optimization and error resolution within the purchase flow and account creation process. Collaborated with development teams to implement featu

Performance Marketing Google Ads Facebook Ads Remarketing Email Marketing Owned Media SEO User Experience Analysis Fullstory Hotjar Google Analytics Agile A B Testing Firebase VWO

Digital Marketing Manager

Muebles America

Jan 2015 - Dec 2017 (2 years 11 months)

Oversaw all aspects of social media marketing for VIU and Muebles America. Managed Google Adwords and Facebook Ads campaigns focused on branding and performance, and supervised the design process for digital and print advertising.

Social Media Marketing Google Ads Facebook Ads Branding Performance Marketing Design Supervision