Looking for a job

Giselle PMCRO Padilla

@gisellepmcropadilla

Message

I drive product growth through experimentation, conversion optimization, and scalable launches.

Mexico

Message

What I'm looking for

I'm looking to lead data-driven product growth, experimentation, conversion optimization, and customer experiences across markets and strategic product lines.

I've led growth products at Ezcorp, Envato, and TelevisaUnivision, owning strategy from discovery through go-live across fintech, SaaS, and digital entertainment. At Ezcorp, I lead Instant Quote for US and LATAM markets, improving online conversion by 20% and increasing in-store transactions by 6%.

At Envato's Placeit, I ran 150 experiments that helped acquire more than 250,000 subscribers and raised conversion from 1.2% to 4% in under six months. I also led digital growth for major TelevisaUnivision brands and World Cup experiences, doubling video views while improving page views and revenue.

Experience

Work history, roles, and key accomplishments

Current

Product Manager | Growth

Current

Ezcorp

Feb 2025 - Present (1 year 7 months)

Led end-to-end product strategy, requirements, and go-to-market for 'Instant Quote', a fintech product focused on customer acquisition and conversion optimization. Drove conversion rate optimization that increased online conversion by 20% and achieved 6% in-store transactions.

Product Management Product Roadmap Feature Prioritization Conversion Rate Optimization Fintech A B Testing Data Driven KPIs

Product Manager

Envato

Mar 2022 - Jun 2024 (2 years 3 months)

Shaped and executed product-driven growth strategies for a SaaS called 'Placeit' focused on B2B. Translated business needs into technical specifications and improved conversion rate from 1.2% to 4% in less than 6 months.

Growth Product Manager Sr.

Televisa Univision

Jan 2018 - Nov 2022 (4 years 10 months)

Managed high-impact digital growth initiatives for leading entertainment brands, driving traffic, engagement, and revenue growth. Directed digital growth strategies for two World Cups, consistently surpassing KPIs and doubling video views.