Open to opportunities

Liz Campe

@lizcampe

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Experienced Analyst and Researcher specializing in UX and CRO.

Mexico

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What I'm looking for

I am looking for a role that values innovative research methodologies and offers opportunities for professional growth.

I am an experienced Analyst and Researcher with a master's degree in Communication theory and over 15 years of expertise across various sectors, including SaaS, Fintech, and e-Commerce. My passion lies in understanding user behaviors and motivations, which I leverage to drive Conversion Rate Optimization and enhance user experiences.

Throughout my career, I have developed and executed strategies that optimize user experiences and drive conversions for medium to large enterprises globally. My work involves analyzing usability tests, heatmaps, and user behavior data to provide actionable insights that inform product design and development. I am committed to delivering data-driven solutions that enhance user satisfaction and contribute to innovative product design.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst

Current

Speero

Jul 2022 - Present (2 years 10 months)

As a Senior Analyst at Speero, I develop and execute strategies to optimize user experience and drive conversions for clients. I analyze usability tests, heatmaps, and various analytics tools to provide actionable insights and recommendations for improving conversion rates.

User Experience A B Testing Google Analytics Heat Mapping Conversion Rate Optimization Usability Testing Data Analysis Reporting UX Research

Behavioral Consultant

Beway

Apr 2024 - Apr 2024 (0 months)

In my role as a Behavioral Consultant at Beway, I optimized design and copy for various digital platforms to enhance customer engagement and task completion rates. I also designed behavioral experiences for complex projects, focusing on user interaction.

Behavior Design User Engagement UX Design Customer Experience Digital Strategy User Testing Analytics Task Completion

UX Researcher & Optimization Analyst

Coppel

Aug 2020 - Jan 2023 (2 years 5 months)

At Coppel, I collected and analyzed e-commerce inquiries to develop data-driven solutions. I conducted usability testing and identified user friction points, collaborating with cross-functional teams to enhance customer journeys and optimize conversion funnels.

Usability Testing User Journey Mapping Data Solutions A B Testing Cross Functional Collaboration User Research

User Researcher

Seis10

Mar 2019 - Jun 2022 (3 years 3 months)

As a User Researcher for Seis10, I improved user journeys by analyzing Google Analytics data and creating personas. I identified friction points and optimized landing pages through data collection and analysis.

User Journeys Google Analytics Data Collection Landing Page Optimization UX Research User Testing

Strategic Research Director

Indat

Feb 2017 - Jul 2020 (3 years 5 months)

In my role at Indat, I conducted foundational research to propose innovative digital products for communication. I planned usability tests and analyzed social media to enhance strategic goals for clients.

Usability Testing Research Methodologies Strategic Planning User Interviews Data Analysis Market Research Innovation

Social Media Analyst

Indat

Feb 2013 - Feb 2017 (3 years 11 months)

As a Social Media Analyst, I monitored and analyzed social media data to identify patterns and correlations. I co-founded the department and led a team to provide insights for marketing campaigns and crisis management.

Data Visualization Crisis Management Team Leadership Data Storytelling User Behavior Analysis Reporting Marketing Strategies Data Mining

Research Assistant

CIESAS

Nov 2008 - Oct 2014 (5 years 11 months)

At CIESAS, I conducted qualitative research through interviews and ethnographic studies. I collaborated on interdisciplinary projects and presented research findings at conferences.

Qualitative Research Ethnographic Studies Interviewing Data Collection Presentation Skills Research Methodologies Data Analysis

Education

Degrees, certifications, and relevant coursework

Universidad de Guadalajara

Master's Degree, Communication

2010 - 2012

Activities and societies: Received CONACYT scholarship.

Completed a Master's degree in Communication with a focus on methodologies used in fieldwork such as ethnography, virtual ethnography, netnography, speech analysis, interviews, and surveys. The thesis was published as a book by the UdeG editorial.

ITESO

Bachelor's Degree, Philosophy and Social Sciences

2004 - 2008

Grade: Graduated with Honors

Graduated with a Bachelor's degree in Philosophy and Social Sciences, specializing in Digital Ethnography and Anthropology. Received honors and a CIESAS scholarship for the thesis.