Joe Gisondi
@joegisondi
I grow beverage brands through national retail accounts, distribution expansion, and high-value sales partnerships.
United StatesWhat I'm looking for
I'm growing Nitro Mocktails across grocery, drug, C-store, mass, and club channels throughout North America at Mocktail Beverages. Previously, I led national sales for Pulse+ Water and built distribution through DSD, food service, and warehouse channels.
At Niagara Bottling, I managed private-label water accounts generating 9 million cases and $35M in annual revenue, growing major accounts 12% year over year. Across AVITAE Water, Hint Water, Skinny Water, and NY2O Premium Water, I've opened and expanded business with retailers including Walmart, Target, Kroger, Whole Foods, CVS, Walgreens, Wegmans, and ShopRite.
I've also led sales teams, brokers, distributors, P&L management, and strategic account planning, with a long track record of growing revenue, cases, and distribution.
Experience
Work history, roles, and key accomplishments
Vice President of National Sales
Mocktail Beverages Inc
Jun 2026 - Present (3 months)
Tasked to grow the Nitro Mocktail brand across all channels in North America, including grocery, drug, convenience, mass, and club. Responsible for expanding distribution methods such as DSD, food service, and warehouse, and deepening customer relationships.
Education
Degrees, certifications, and relevant coursework
Roger Williams University
Coursework, Marketing and Advertising
1980 - 1982
Completed coursework in Marketing and Advertising from 1980 to 1982.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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