Open to opportunities

Jessica Dornfeld

@jessicadornfeld

Message

Marketing and communications leader driving growth and engagement for associations.

United States

Message

What I'm looking for

I’m looking to lead strategic marketing and communications for a healthcare company, professional association, or mission-driven organization.

I’m a marketing and communications leader with 15+ years of experience driving growth and engagement for professional associations and educational institutions. Since March 2022, I’ve served as Director of Marketing and Membership, leading strategic vision and execution of marketing, communications, public relations, and member engagement for a medical specialty society.

I collaborate closely with executive leadership and the Board of Directors, and I lead integrated promotion of member benefits, education programs, and student/resident outreach across digital and print channels. I also manage branding end-to-end—ensuring consistency in messaging and visual identity across society platforms and publications—while supervising four direct reports.

Previously, I led marketing and communications as a Senior Manager/Manager (2016–2022), creating member- and public-facing content across websites, broadcast emails, video, social media, newsletters, and annual reports. I supported fundraising, spearheaded organizational rebranding, redesigned AOFAS.org and FootCareMD.org for better brand alignment and engagement, and helped plan the AOFAS 50th Anniversary, including a commemorative book and video.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing and Membership

Current

American Orthopaedic Foot & Ankle Society

Mar 2022 - Present (4 years 3 months)

Directs marketing, communications, PR, and member-engagement strategy for a 2,600-member medical specialty society and serves on senior leadership for planning and budgeting. Leads integrated digital/print campaigns, manages a four-person team, and developed a 2024 Member Satisfaction Survey via SurveyMonkey to inform organizational decisions.

Integrated Marketing Strategy Strategic Communications Public Relations Member Engagement Brand Management Team Leadership Budget Planning SurveyMonkey

Marketing & Communications Manager

American Orthopaedic Foot & Ankle Society

Oct 2016 - Mar 2022 (5 years 5 months)

Created member- and public-facing communications across website content, broadcast emails, videos, social media, newsletters, print advertising, and annual reports, supporting fundraising for the Orthopaedic Foot & Ankle Foundation. Led organizational rebranding and redesigned AOFAS.org and FootCareMD.org to improve brand alignment, usability, and engagement, including planning for the AOFAS 50th

Content Strategy Email Marketing Social Media Management Fundraising Communications Project Management

Communications Manager

American Association of Endodontists

Jan 2014 - Oct 2016 (2 years 9 months)

Planned and executed digital and print communications to increase member engagement and awareness across continuing education, public outreach, and advocacy. Produced the member magazine and e-newsletter with editorial planning, writing, editing, design oversight, and vendor management, partnering with the Board President on monthly membership communications.

Advocacy Communications Editorial Planning Vendor Management

Marketing Specialist

Portland Community College

Mar 2009 - Jul 2013 (4 years 4 months)

Developed and executed cross-functional marketing campaigns that drove enrollment, advanced the college’s reputation, and raised funds for the PCC Foundation. Managed marketing projects for degree, continuing education, and recreational programs, and served on the PCC Communities quarterly magazine editorial team managing freelance writers, photographers, and designers.

Enrollment Marketing Campaigns Program Marketing Editorial Management Content Development Project Coordination