Open to opportunities

Tori Campbell

@toricampbell

Message

Nonprofit marketing and communications leader driving fundraising, engagement, and equity-centered storytelling.

United States

Message

What I'm looking for

I seek a mission-driven role leading marketing and communications where I can drive fundraising, alumni and volunteer engagement, and equity-centered storytelling while mentoring teams and collaborating across stakeholders.

I am a nonprofit and education marketing leader with 13 years of experience building integrated marketing, fundraising communications, alumni engagement, and volunteer strategies for statewide programs and community organizations.

I have a proven track record of increasing volunteer participation by 60%, growing event attendance by 33%, expanding donor engagement pipelines, and executing multi-tiered stewardship and fundraising communication plans.

I excel at leading teams, capacity-building, and cross-department collaboration in complex, politically nuanced environments involving corporate funders, philanthropists, legislators, higher-education institutions, and community partners.

I prioritize accessibility and equity-centered messaging, and I have led website rebuilds, digital growth initiatives, and segmented communication strategies that increased scholarship applications, BIPOC applicant rates, and multi-channel community engagement.

Experience

Work history, roles, and key accomplishments

Head of Marketing & Communications

Washington State Opportunity Scholarship

Jan 2023 - Jan 2025 (2 years)

Directed marketing, advocacy, donor, alumni, and volunteer engagement strategy for a large statewide scholarship program, increasing alumni volunteer participation by 60% and securing ongoing bipartisan state and corporate funding support.

Fundraising Communications Alumni Engagement Accessibility Team Leadership

Digital Marketing Manager

Washington State Opportunity Scholarship

Jan 2020 - Jan 2023 (3 years)

Managed digital engagement and campaign strategy to support fundraising and advocacy, driving social growth (Instagram +3,000%, LinkedIn +266%) and helping double scholarship applications while increasing BIPOC applications by 47%.

Digital Marketing Social Media Strategy Content Creation Advocacy Analytics Video Production SEO

Development and Communications Strategist

Compass Housing Alliance

Jan 2018 - Jan 2020 (2 years)

Supported donor engagement and program communications for a homelessness-serving nonprofit, leading stewardship and monthly giving communications that grew membership by 89% in a year.

Fundraising Communications Volunteer coordination Event Logistics Storytelling CRM

Executive Director

FUSE Collaboration

Jan 2016 - Jan 2020 (4 years)

Directed fundraising, grant writing, community partnerships, and event communications for a community arts organization, increasing event attendance by 30% and managing 35 artists and administrators.

Nonprofit Leadership Grant writing Fundraising Event Management Community Partnership Volunteer Management

Accreditation Benefits Consultant

The Better Business Bureau

Jan 2016 - Jan 2018 (2 years)

Led a high-volume customer-focused retention team supporting 10,000+ accredited business accounts monthly and maintained a 99% retention rate through clear, values-aligned communications.

Customer Retention Account Management Relationship Building Team Leadership