Jennifer O'Connell

Partners with sales and product teams to translate product narratives into external-facing content, leads campaign execution across email, webinars, paid social, and events, and manages website and blog content pipeline. Spearheads in-person event strategy and logistics.

Developed and managed a consistent pipeline of blog and email content to drive engagement and nurture leads. Supported product launches and marketing campaigns by editing and distributing multimedia content across organic social, paid ads, and sales enablement channels.

Acted as the marketing point of contact for six Southeast markets, coordinating campaigns and content across stakeholders. Designed and delivered campaign assets including landing pages, emails, LinkedIn ads, and social posts.

Planned and coordinated all aspects of the RFP/bid process, partnering with cross-functional and cross-regional teams. Ensured BCD's value proposition and key messages were clearly and consistently communicated in all external materials.

Built and distributed bimonthly newsletters via Pardot, monitored and edited blog content through WordPress, and analyzed KPIs to create monthly reports. Grew company Instagram following by 56.5% through targeted content curation and campaign management.

Bachelor of Business Administration in Marketing from the University of Georgia, completed in May 2018.