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Jerrid Cunniff

@jerridcunniff

Product management director at Omnissa who drove a cloud-native SaaS pivot, $100M in ARR growth, and a public API strategy.

United States

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At Omnissa, I owned the product vision and lifecycle for an Enterprise SaaS portfolio and spearheaded its shift from legacy on-premise licensing to a cloud-native subscription platform. The hybrid architecture reduced customer deployment costs by roughly 25% and drove $100M in ARR growth.

I defined and launched the Core SaaS Platform’s public REST API strategy, unlocking 10+ major partner integrations and $10M in ecosystem-attributed revenue. I also shifted the product focus to Time-to-Value, contributing to a 40% increase in CSAT.

At VMware, I directed the transition to subscription-only licensing and modernized customer onboarding. Earlier, I spearheaded a zero-downtime AWS-to-Azure migration, maintaining 100% service availability for enterprise tenants.

Experience

Work history, roles, and key accomplishments

Director of Product Management

Omnissa

Jul 2022 - Jul 2025 (3 years)

Owned product vision and lifecycle for a flagship Enterprise SaaS portfolio, spearheading the transformation from legacy on-premise licensing to a cloud-native subscription platform. Drove $100M in ARR growth and scaled the PM organization from 2 to 7 PMs.

Product Strategy SaaS Cloud Native Architecture API Strategy Pendo Power BI Jira Confluence SQL Python

Group Product Line Manager

VMware

Nov 2020 - Jul 2022 (1 year 8 months)

Championed the strategic shift from perpetual to subscription-only licensing, driving business model transformation. Managed and mentored a team of Product Managers while overseeing modernization of customer onboarding and service delivery.

SaaS Transformation Pendo Product Management People Leadership Jobs To Be Done Framework

Product Line Manager

VMware

Apr 2018 - Nov 2020 (2 years 7 months)

Drove the strategic roadmap and P&L for a high-growth SaaS management platform, leading the shift from legacy development to cloud-native, continuous delivery. Spearheaded a zero-downtime migration from AWS to Azure and shaped the Microsoft alliance.

Product Management P&L management Cloud Migration AWS Azure Agile Transformation Strategic Partnerships

Senior Architect

VMware

Mar 2017 - Apr 2018 (1 year 1 month)

Led alignment between top-tier enterprise customers and the product organization as the technical liaison for strategic deployments. Established feedback mechanisms and delivered architectural training to 100+ solutions engineers.

Enterprise Architecture Customer Retention Feedback Loops Technical Enablement SaaS

Cloud Services Senior Solutions Engineer

VMware

Jan 2016 - Mar 2017 (1 year 2 months)

Partnered with Account Executives to design complex cloud architectures for Fortune 500 clients. Led technical onboarding for strategic accounts, reducing implementation time by 25% through standardized playbooks.

Cloud Architecture Technical Onboarding Sales Engineering Customer Requirements Deployment Runbooks

Senior Sales Engineer

VMware

Jun 2013 - Jan 2016 (2 years 7 months)

Acted as trusted technical advisor for high-value prospects, consistently achieving 120% of annual sales quota. Translated customer constraints into product requirements influencing the early roadmap.

Sales Engineering Technical Validation Customer Requirements Quota Achievement