Jennifer Sarrasin

Led team of 4 researchers in 6-week redesign of Mental Health and Substance Use digital resources for Health Canada. Conducted 18 usability tests with Canadian citizens and validated information architecture with 70+ participants. Delivered complete research-to-design cycle from discovery to prototype testing, improving accessibility for vulnerable populations seeking crisis resources.

Led transformation of Land Titles Charge Account Payment system serving high-volume clients (1000+ monthly transactions). Conducted service impact analysis, designed streamlined digital experience replacing paper processes. Reduced processing time by 92% (25 days to 2-7 days) for risk applicants and from 12 days to 48 hours for no-risk applications.

Led foundational research for Motor Vehicle Services modernization, mapping 14+ legacy systems and documenting workflows across multiple roles. Created process flows that guided technical architecture while identifying plain-language policy opportunities. Received departmental recognition for research excellence and cross-functional collaboration.

Led design of in-person service for Alberta's Affordability Program for vulnerable populations. Created workflows enabling 3,000+ Registry Agents to assist citizens with digital barriers. Designed system handling 130K+ daily applications. Co-led team of 20+ specialists. Received Premier's Office commendation.

Co-led digital service design for the Benefits Delivery Modernization program transforming Employment Insurance, CPP, and OAS. Architected user experience for three authentication pathways serving 700,000+ users. Created mobile-first designs adhering to Government of Canada standards. Developed phased strategy balancing immediate needs with long-term transformation goals.

Led transformation of Canada's electricity and gas inspection certification from paper to digital. Conducted stakeholder interviews to identify pain points, developed process maps and service blueprints. Created mobile-first designs with offline functionality for field operations in connectivity-restricted environments. Streamlined operations while maintaining safety standards.

Led transformation of grant application systems for Canada's premier research funding agencies (CIHR, NSERC, SSHRC). Modernized fragmented PDF-to-email processes into unified digital experience. Architected application flows with specialized sub-flows across five funding programs. Reduced errors by 65% and decreased processing time from weeks to days.

Led service design for Treasury Board's HR technology evaluation. Facilitated workshops with 8 stakeholder groups, guiding migration of 50,000+ users. Developed experience measurement framework and journey maps capturing employee lifecycle touchpoints. Created design artifacts visualizing the entire ecosystem.

Transformed Transport Canada's pilot assessment frameworks (ACP/AQPE) through comprehensive modernization. Redesigned Monitoring Delegates program via stakeholder engagement, creating offline-capable digital interfaces that streamline evaluations while maintaining rigorous safety standards for commercial aviation oversight.

Spearheaded Transport Canada's first marine safety digital transformation, redesigning Declaration of Conformity process for 6 user types. Developed mobile-responsive application with comprehensive user research, simplified compliance workflows, and WCAG accessibility, reducing administrative burden while enhancing marine safety documentation.

Spearheaded UX design for Adobe Experience Manager templates across Government of Canada websites. Developed intuitive content management interfaces through comprehensive user research, creating accessible wireframes that streamlined authoring workflows and ensured consistent brand experience on Canada.ca platforms.

Collaborated to drive digital transformation of Partners in Protection program, converting 270-page paper application into intuitive online platform. Designed complex, secure application serving 6 user types across transportation modes, enhancing border security and trade efficiency through comprehensive user research and innovative design solutions.

Grade: Certification

Professional UX Certification Program: This program provides a comprehensive understanding of the UX creation process, tools, and techniques, blending theory with hands-on practical exercises.

Grade: College

Comprehensive Multimedia Design and Development diploma program at International Academy of Design and Technology. Students develop interactive digital media skills including UX/UI design, web development, motion graphics, and animation. Hands-on learning with industry-standard tools prepares students for creative careers in digital media design and technology.

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