Alice Petrova

Partner with product, engineering, and regulatory stakeholders to define and ship UX-led product definition changes for regulated healthcare platforms. Led UX strategy and execution for revenue-critical updates across conversion, clarity, and perceived product value.

Led end-to-end ownership of a public web product for eligibility and recurring payments supporting 1.5M+ users. Translated policy requirements into scalable service models and defined release success criteria, achieving an issue rate below 1%.

Owned UX discovery, definition, and delivery for a large-scale healthcare platform migration serving millions of users. Designed a modular design system that reduced product friction and long-term design debt, and mentored junior designers through a UX maturity roadmap.

Redesigned a national sales and credit advisory platform supporting commercial financing, improving advisor efficiency and time-to-decision. Mentored 5+ designers and delivered improvements that reduced advisor task time by 20%.

Delivered consumer-facing digital products for large-scale financial clients, contributing to end-to-end user flows and engagement-focused features. Collaborated with product and engineering teams and contributed patterns to shared design systems to improve consistency and delivery velocity.