Bindi Raval
@bindiraval
Product designer with 10+ years of experience in B2B Enterprise SaaS platforms and products.
What I'm looking for
As a product design leader with over a decade of experience, I specialize in shaping B2B SaaS enterprise design strategies through research-driven design and systems thinking. My expertise lies in driving design strategy, leading cross-functional teams, and delivering scalable interaction design solutions that not only accelerate business growth but also enhance user engagement.
At Canada Post, I led the end-to-end redesign of the Developer Program, which significantly improved developer onboarding and reduced support volume. My role involved conducting user research, stakeholder interviews, and usability testing to inform information architecture restructuring and optimize user journeys. Previously, at Software AG, I contributed to the design strategy for the API Management suite, which gained recognition in the Forrester Wave and Gartner Magic Quadrant.
Currently, as an independent product design consultant, I partner with organizations to create user-centric web and mobile applications for both B2C and B2B audiences. I am passionate about mentoring junior designers and aligning product roadmaps with user goals and business KPIs, ensuring that every design decision is backed by data and user insights.
Experience
Work history, roles, and key accomplishments
Independent Product Design Consultant
Self Employed
Jan 2024 - Present (1 year 6 months)
Partnering with an NGO and an algorithmic trading startup to design user-centric web and mobile applications for both B2C and B2B audiences. Leading end-to-end design efforts, including product discovery, UX strategy, and high-fidelity prototyping.
Lead Product Designer
Canada Post
Nov 2022 - Nov 2023 (1 year)
Led the end-to-end redesign of the Developer Program, delivering validated designs projected to significantly improve developer onboarding and reduce support volume. Conducted user research, stakeholder interviews, and usability testing to inform information architecture restructuring and journey optimization.
Led the design strategy for the complete API Management suite for over 7.5 years, contributing to its recognition in industry reports. Designed the webMethods API Gateway from 0→1, collaborating with cross-functional teams to deliver an enterprise-ready platform used globally by 100+ customers. Established a unified design system language.
Senior Graphic Designer
FCB SHOUT
Apr 2014 - Dec 2014 (8 months)
Delivered UI/UX design for client projects across websites, mobile applications, and web applications.
Projects included mobile app design, web application interfaces, marketing pages, and campaign/pitch presentation designs.
Delivered projects for leading Malaysian telecommunications and finance clients.
Developed front-end interfaces for a meditation application and its supporting web portal.
Enhanced Mindvalley’s web platform UX and visual design
Web Designer & Front-End Developer
Self employed
Jan 2009 - Sep 2013 (4 years 8 months)
Led end-to-end UX/UI design and front-end development for clients across e-commerce, public sector, and startups.
Delivered projects from concept to deployment, including research, wire-framing, design, development, and testing.
Built long-term client relationships by consistently delivering high-quality, user-centred solutions.
Education
Degrees, certifications, and relevant coursework
Gujarat University
Bachelor of Arts, English Literature
Studied English Literature, developing strong analytical and critical thinking skills. Enhanced understanding of narrative structures and communication.
Gujarat University
Bachelor of Fine Arts, Applied Art & Visual Communication
Focused on the principles and practices of applied art and visual communication. Gained foundational knowledge in various artistic disciplines relevant to design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
bindiraval.comPortfolio
bindiraval.comSalary expectations
Social media
Job categories
Skills
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