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Bindi Raval

@bindiraval

Product designer with 10+ years of experience in B2B Enterprise SaaS platforms and products.

Canada
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What I'm looking for

I am looking for a role that fosters collaboration, innovation, and user-centered design, where I can lead impactful projects and mentor emerging designers.

As a product design leader with over a decade of experience, I specialize in shaping B2B SaaS enterprise design strategies through research-driven design and systems thinking. My expertise lies in driving design strategy, leading cross-functional teams, and delivering scalable interaction design solutions that not only accelerate business growth but also enhance user engagement.

At Canada Post, I led the end-to-end redesign of the Developer Program, which significantly improved developer onboarding and reduced support volume. My role involved conducting user research, stakeholder interviews, and usability testing to inform information architecture restructuring and optimize user journeys. Previously, at Software AG, I contributed to the design strategy for the API Management suite, which gained recognition in the Forrester Wave and Gartner Magic Quadrant.

Currently, as an independent product design consultant, I partner with organizations to create user-centric web and mobile applications for both B2C and B2B audiences. I am passionate about mentoring junior designers and aligning product roadmaps with user goals and business KPIs, ensuring that every design decision is backed by data and user insights.

Experience

Work history, roles, and key accomplishments

SE
Current

Independent Product Design Consultant

Self Employed

Jan 2024 - Present (1 year 6 months)

Partnering with an NGO and an algorithmic trading startup to design user-centric web and mobile applications for both B2C and B2B audiences. Leading end-to-end design efforts, including product discovery, UX strategy, and high-fidelity prototyping.

CP

Lead Product Designer

Canada Post

Nov 2022 - Nov 2023 (1 year)

Led the end-to-end redesign of the Developer Program, delivering validated designs projected to significantly improve developer onboarding and reduce support volume. Conducted user research, stakeholder interviews, and usability testing to inform information architecture restructuring and journey optimization.

Software AG logoSA

Product Design Lead

Apr 2015 - Aug 2022 (7 years 4 months)

Led the design strategy for the complete API Management suite for over 7.5 years, contributing to its recognition in industry reports. Designed the webMethods API Gateway from 0→1, collaborating with cross-functional teams to deliver an enterprise-ready platform used globally by 100+ customers. Established a unified design system language.

FCB SHOUT logoFS

Senior Graphic Designer

FCB SHOUT

Apr 2014 - Dec 2014 (8 months)

Delivered UI/UX design for client projects across websites, mobile applications, and web applications.
Projects included mobile app design, web application interfaces, marketing pages, and campaign/pitch presentation designs.
Delivered projects for leading Malaysian telecommunications and finance clients.

Mindvalley logoMI

Sr Web Designer & Front-End Developer

Oct 2013 - Jan 2014 (3 months)

Developed front-end interfaces for a meditation application and its supporting web portal.
Enhanced Mindvalley’s web platform UX and visual design

SE

Web Designer & Front-End Developer

Self employed

Jan 2009 - Sep 2013 (4 years 8 months)

Led end-to-end UX/UI design and front-end development for clients across e-commerce, public sector, and startups.
Delivered projects from concept to deployment, including research, wire-framing, design, development, and testing.
Built long-term client relationships by consistently delivering high-quality, user-centred solutions.

Education

Degrees, certifications, and relevant coursework

Gujarat University logoGU

Gujarat University

Bachelor of Arts, English Literature

Studied English Literature, developing strong analytical and critical thinking skills. Enhanced understanding of narrative structures and communication.

Gujarat University logoGU

Gujarat University

Bachelor of Fine Arts, Applied Art & Visual Communication

Focused on the principles and practices of applied art and visual communication. Gained foundational knowledge in various artistic disciplines relevant to design.

Tech stack

Software and tools used professionally

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Bindi Raval - Independent Product Design Consultant - Self Employed | Himalayas