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George ShewchukGS
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George Shewchuk

@georgeshewchuk

Service designer at the Government of Alberta who shaped portal improvements and translated research into delivery-ready prototypes and stories.

Canada
Message

At the Government of Alberta, I led service design and discovery for the Persons with Developmental Disabilities portal and Client Information Management System. I brought users and stakeholders together through co-design workshops, mapped fragmented workflows, and translated findings into prototypes, epics, and user stories; early reporting indicated 10% fewer applicant support calls.

My work connects research, strategic foresight, and visual thinking with practical service delivery. Across government, healthcare, insurance, and financial services, I’ve turned complex evidence into service blueprints, future scenarios, and accessible frameworks—including research on ageing and AgeTech for AGE-WELL.

Experience

Work history, roles, and key accomplishments

AG

Strategic Foresight Researcher

AGE-WELL

Feb 2026 - Aug 2026 (6 months)

Researched the future of ageing, chronic-disease burden and AgeTech in Ontario's healthcare ecosystem, synthesizing evidence into a Chronic Disease Burden and Age-Tech Integration Matrix. Translated complex evidence into an accessible visual framework for stakeholder discussion and decision-making.

PI

Staff Experience Strategist

Pacific Life Insurance

Oct 2022 - Dec 2022 (2 months)

Planned and conducted research with independent contractors and internal stakeholders, mapped onboarding and working journeys, and recommended experience improvements for digital-transformation teams.

NC

Design Strategist

Normative Consultancy

Feb 2022 - Jul 2022 (5 months)

Planned and conducted secondary research, environmental scanning and strategic foresight to inform Rogers Sportsnet's 2025 strategy and future customer experience. Synthesized trends and evidence into 36 trend themes and strategic-fit matrices.

WB

Design Strategist / Service Designer

Workplace Safety and Insurance Board

Jul 2019 - Feb 2022 (2 years 7 months)

Led end-to-end CX and service-design research across digital and operational transformation in a regulated public-sector environment. Delivered an 11-month ethnographic study with injured workers, identifying 13 pain points and translating findings into personas, journey maps, and service blueprints.

RC

UX / Visual Designer

Royal Bank of Canada

Jun 2018 - May 2019 (11 months)

Improved customer comprehension, usability and consistency across complex paper-based financial-service documentation. Applied UX, information-design, and reusable-template principles to simplify content and reduce production costs.

MC

Strategic Foresight / Design Strategist

Ministry of Health and Long-Term Care

Aug 2016 - Jan 2018 (1 year 5 months)

Conducted research and strategic foresight to inform public-sector policy, service design, and digital-health decisions. Produced major evidence-based reports including The Future of Ageing in Ontario in 2030 and The Future of Emergency Health Services in Ontario (2030).

IN

Independent Healthcare Design Concepts

InnoCentive

Feb 2002 - Aug 2009 (7 years 6 months)

Developed independent challenge concepts for healthcare communication and clinical-trial participation, including an award-winning medication-change concept. Mapped touchpoints and designed coordinated communication cues for prescriptions and packaging.

CC

Design Consultant

China Productivity Centre

May 2006 - Sep 2006 (4 months)

Created visual identity systems and communications for Western English-speaking markets.

Education

Degrees, certifications, and relevant coursework

OCAD University logoOU

OCAD University

Master of Design, Strategic Foresight and Innovation

Graduate studies in strategic foresight, systems thinking and design-led innovation.

OA

Ontario College of Art

Advertising and Design Program, Advertising and Design

Completed the Advertising and Design Program.

Carleton University logoCU

Carleton University

Bachelor of Arts, Philosophy

Earned a Bachelor of Arts in Philosophy.

Tech stack

Software and tools used professionally

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