Jennifer Parker

I am a freelance digital marketing specialist with deep hands-on experience across enterprise email platforms including Adobe Campaign, Salesforce Marketing Cloud, HubSpot, and Iterable. I build triggered, automated journeys and dynamic, personalized campaigns end-to-end, from data ingestion and segmentation through copywriting, QA, deployment, and performance analysis.

I translate business goals into scalable workflows and collaborate cross-functionally with Marketing, Design, Product, Compliance/Legal, and Engineering to ship on time in fast-paced environments. I maintain checklist-driven QA and compliance practices to prevent production errors and ensure brand consistency.

In full-time roles I have led portfolio and marketing teams, standardized intake and metadata hygiene, and implemented proofing processes that reduced corrections and improved speed to market. I create dashboards, run A/B tests, and monitor CTR, CTOR, CVR, and revenue influence to recommend iterative optimizations.

I hold an MBA in Marketing and a BS in Biochemistry & Molecular Biology, and I bring a pragmatic, detail-oriented approach to email operations, automation, and lifecycle program design.