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Jennifer Jackson

@jenniferjackson

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Senior Marketing Operations Manager with expertise in MarTech integration.

United States

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What I'm looking for

I seek a role that fosters collaboration and innovation, with opportunities for growth.

I am a seasoned Senior Marketing Operations Manager with a proven track record in overseeing post-acquisition integrations and optimizing marketing technologies. At Thomson Reuters, I successfully unified tools and processes, ensuring visibility and reducing disruption across teams during significant enterprise-level changes. My efforts in revamping email strategies and reporting workflows have significantly enhanced engagement and deliverability, aligning campaigns with evolving go-to-market strategies.

Previously, as the Lead Marketing Operations Manager at Casetext, I built a robust HubSpot-based reporting infrastructure that empowered data-driven decision-making and reduced reliance on manual reporting. My leadership during the AI product launch contributed to an impressive 4× year-over-year growth and a $650 million acquisition. I am passionate about creating real-time performance visibility and MQL attribution, which enables smarter campaign planning and revenue impact analysis.

Throughout my career, I have consistently driven results, orchestrating campaigns with a 10× ROI and managing substantial budgets. My expertise in RevOps alignment, MarTech consolidation, and strategic enablement has allowed me to optimize processes and foster collaboration among stakeholders. I am committed to continuous personal growth and connecting with others, both in and out of the workplace.

Experience

Work history, roles, and key accomplishments

Senior Marketing Operations Manager

Thomson Reuters

Jan 2023 - Dec 2025 (2 years 11 months)

Oversaw post-acquisition integration of MarTech and campaigns, unifying tools and processes to maintain visibility and reduce disruption across teams. Revamped email strategy and reporting workflows to increase clarity and continuity, enabling marketing to sustain engagement and deliverability through enterprise-level change. Partnered with marketing, product, and operations teams to align campaig

Martech Campaign Management Email Marketing Strategy GTM Strategy Email Deliverability Marketing Operations Process Optimization

Senior Marketing Operations Manager

Thomson Reuters

Jan 2023 - Jan 2025 (2 years)

Martech Campaign Management Email Marketing Reporting Process Optimization Email Deliverability Engagement GTM Strategy

Lead Marketing Operations Manager

Casetext

Jan 2022 - Dec 2024 (2 years 11 months)

Built and scaled HubSpot-based reporting infrastructure, enabling data-driven decisions and reducing reliance on manual reporting. Consolidated and optimized MarTech tools to improve hygiene and eliminate the need for external consultants, reducing costs and aligning marketing with business goals. Led marketing operations for an AI product launch, contributing to 4x YoY growth and a $650M acquisit

HubSpot Product Launch MQL Attribution Campaign Planning Data Driven Marketing Operations

Lead Marketing Operations Manager

Casetext

Jan 2022 - Jan 2024 (2 years)

Built and scaled HubSpot-based reporting infrastructure, enabling data-driven decisions and reducing reliance on manual reporting. Consolidated and optimized MarTech tools to improve hygiene and eliminate need for external consultants, reducing costs and aligning marketing with business goals.

HubSpot Martech Data Analysis MQL Attribution Marketing Operations Business Alignment

Marketing Execution & Automation Manager

Measured Results Marketing

Jan 2019 - Dec 2022 (3 years 11 months)

Served as HubSpot SME and lead architect, building automation and attribution frameworks for B2B and SaaS clients to improve lead conversion and campaign ROI. Developed scalable enablement programs and documentation to help clients confidently manage their systems and increase marketing efficiency.

HubSpot Marketing Automation B2B Marketing SaaS Marketing Lead Conversion Enablement

Marketing Execution & Automation Manager

Measured Results Marketing

Jan 2019 - Jan 2022 (3 years)

HubSpot Marketing Automation B2B Marketing SaaS Lead Conversion Enablement Documentation

Director of Marketing Operations

Scorpion

Jan 2009 - Dec 2018 (9 years 11 months)

Orchestrated direct mail and digital campaigns with 10x ROI, managing $2.4M in annual spend and over 120K touches across vendors. Introduced scalable CMS solutions that cut developer-heavy workflows from two weeks to minutes, boosting output and go-to-market speed.

Direct Mail ROI Analysis Vendor Management CMS Workflow Optimization Go To Market Marketing Operations Campaign Management

Director of Marketing Operations

Scorpion

Jan 2009 - Jan 2018 (9 years)

Orchestrated direct mail and digital campaigns with 10x ROI, managing $2.4M in annual spend and 120K+ touches across vendors. Introduced scalable CMS solutions that cut developer-heavy workflows from 2 weeks to minutes, boosting output and go-to-market speed.

Direct Mail ROI Analysis Vendor Management CMS Workflow Optimization Go To Market Marketing Operations Process Improvement

Education

Degrees, certifications, and relevant coursework

Boston Baptist College

Bachelor's Degree, General Studies

Obtained a Bachelor's Degree from Boston Baptist College. The curriculum provided a foundational understanding of various subjects, preparing for a professional career.