Open to opportunities

Jennifer Dunn

@jenniferdunn

Message

Strategic marketing executive with over 20 years in healthcare.

United States

Message

What I'm looking for

I am looking for a role that allows me to leverage my extensive marketing experience in a dynamic healthcare environment, focusing on strategic growth and team leadership.

I am a Strategic Marketing & Communications Executive with over 20 years of progressive leadership experience in healthcare marketing and communications. My expertise lies in defining and executing comprehensive marketing strategies that align with company objectives, drive measurable business outcomes, and elevate brand presence. I have a proven track record of managing multi-million-dollar budgets and building high-performing teams, leveraging thought leadership to position clinical executives as industry leaders.

In my current role as Marketing Director at TRIARQ Health, I successfully increased marketing-qualified leads by 573% within 12 months, directly supporting a 10% increase in sales-qualified leads. I spearheaded the transition to HubSpot CRM and marketing automation, driving a sustained 10% month-over-month increase in website traffic. My experience also includes crafting B2B marketing strategies at Cardinal Health and delivering strategic consulting for various healthcare organizations as a freelancer.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

TRIARQ Health

Nov 2022 - Present (2 years 7 months)

As Marketing Director, defined and executed a comprehensive marketing strategy that increased marketing-qualified leads by 573% within 12 months, supporting a 10% increase in sales-qualified leads. Spearheaded the transition to HubSpot CRM, enhancing lead nurturing and website traffic.

Marketing Strategy HubSpot Lead Generation Vendor Management Digital Marketing Team Leadership

Senior Marketing Manager

Cardinal Health

Nov 2021 - Nov 2022 (1 year)

Crafted and executed B2B marketing strategies to boost product awareness and revenue growth for technology-based solutions, focusing on clinical outreach. Developed compelling product messaging and built strategic partnerships with industry influencers.

B2B Marketing Product Messaging Revenue Market Research Strategic Partnerships Thought Leadership Brand Development

Freelance Marketing Consultant

JBD Marketing and Communications

Jan 2015 - Jan 2022 (7 years)

Delivered strategic marketing consulting for B2B and B2B2C organizations, creating marketing playbooks and integrated marketing plans that resulted in significant increases in marketing-qualified leads and brand consistency.

Consulting Integrated Marketing Public Relations Content Strategy Google Ads Marketing Automation Data Analysis

Group Marketing Director

Tenet Healthcare

Feb 2019 - Jul 2020 (1 year 5 months)

Led a team of marketing managers and directed branding and service line marketing initiatives, managing substantial budgets to maximize ROI. Directed integrated marketing campaigns that significantly boosted patient and provider engagement.

Team Leadership Branding Budget Management Digital Marketing Patient Engagement Market Research Campaign Management Thought Leadership

Director of Account Service and Operations

Gray Digital Group

Feb 2009 - May 2015 (6 years 3 months)

Provided leadership to enhance the agency’s healthcare client base, overseeing strategic marketing initiatives and implementing CRM strategies that contributed to substantial revenue growth.

Account Management CRM Healthcare Revenue Growth Strategic Marketing Team Leadership Operational Excellence