Bryn Tyler

I lead operations and CRM strategy for a hospitality-focused CDP, where I’ve spent the last decade building the full marketing engine from the ground up. That includes the martech stack, data architecture, campaign workflows, QA processes, and the systems that make everything trackable and repeatable.

My focus sits at the intersection of data, automation, and revenue. I work hands-on with email marketing, identity resolution, segmentation, and AI-driven personalization, making sure the data behind it is clean, usable, and actually drives performance. The goal is simple. Turn fragmented guest data into something you can act on, then build programs that generate measurable revenue.

Over 20+ years, I’ve led cross-functional teams through complex implementations, platform migrations, and process redesigns. I’m comfortable bridging technical teams and business stakeholders, translating what’s possible into what actually gets executed.

I care about building systems that scale, not one-off campaigns. Clean data, strong QA, and disciplined processes are what make that work.