I’m seeking a role that leverages my expertise in marketing operations, leadership, and process optimization to drive measurable growth. With 15+ years in CRM and lifecycle strategy, I’ve led teams, rebuilt systems, and delivered multimillion-dollar revenue gains through data-driven strategies and operational excellence.
Bryn Tyler
@bryntyler
Experienced Operations Leader in Lifecycle Marketing | CRM Architect Driving $1B+ for Hotels and Resort Clients
What I'm looking for
I lead operations and CRM strategy for a hospitality-focused CDP, where I’ve spent the last decade building the full marketing engine from the ground up. That includes the martech stack, data architecture, campaign workflows, QA processes, and the systems that make everything trackable and repeatable.
My focus sits at the intersection of data, automation, and revenue. I work hands-on with email marketing, identity resolution, segmentation, and AI-driven personalization, making sure the data behind it is clean, usable, and actually drives performance. The goal is simple. Turn fragmented guest data into something you can act on, then build programs that generate measurable revenue.
Over 20+ years, I’ve led cross-functional teams through complex implementations, platform migrations, and process redesigns. I’m comfortable bridging technical teams and business stakeholders, translating what’s possible into what actually gets executed.
I care about building systems that scale, not one-off campaigns. Clean data, strong QA, and disciplined processes are what make that work.
Experience
Work history, roles, and key accomplishments
Vice President Marketing Operations
HMAº Intelligent Marketing
Feb 2022 - Jun 2022 (4 months)
Dynamic, results-oriented Vice President of Operations with multiple years of progressive experience in strategic planning, organizational development, and process optimization.
Director of Operations and Technical Implementation
HMAº Intelligent Marketing
Jul 2019 - Feb 2022 (2 years 7 months)
Director of Operations and Technical Implementation with 8 years’ experience in strategic planning, project management, and technical execution.
Production Manager
HMAº Intelligent Marketing
Jul 2015 - Jul 2019 (4 years)
Lead on all Production jobs for entire CRM Company based out of Monterey, Ca.
Education
Degrees, certifications, and relevant coursework
Bryn hasn't added their education
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