Open to opportunities

Jen Vu

@jenvu

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Forward-thinking product and marketing professional with 20+ years experience.

United States

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What I'm looking for

I am seeking a role that values innovation and collaboration, where I can leverage my extensive experience to drive impactful marketing strategies.

I am a forward-thinking and results-driven product and marketing professional with over 20 years of progressive experience in both B2B and B2C environments. My career has been marked by a long track record of building successful products and marketing programs that drive significant business growth. I leverage data to inform decision-making and identify opportunities, ensuring that my strategies are not only innovative but also grounded in real customer insights.

Throughout my career, I have worked in diverse industries, including technology, fintech, and telecommunications, where I have developed a deep understanding of customer needs and market dynamics. My experience spans from leading product marketing initiatives at GoDaddy to managing global product marketing strategies at Vrbo. I pride myself on being an influential leader who fosters collaboration across teams, and I thrive in environments that value respect, curiosity, and kindness.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

GoDaddy

Apr 2020 - Present (5 years 1 month)

Leading the transformation of DIFY offerings to enhance product value and scale. Conducting market research to gather customer insights and developing strategies for pricing and messaging. Collaborating with cross-functional teams to improve product direction and culture.

Product Marketing Market Research Pricing Strategy Cross Functional Collaboration Customer Insights Product Strategy Team Leadership Data Analysis

Senior Manager, Global Product Marketing

Vrbo

Oct 2016 - Apr 2020 (3 years 6 months)

Developed go-to-market strategies for global product launches and collaborated with product teams to enhance customer experience. Led cross-functional teams to ensure readiness for GTM activities and evolved messaging throughout the product lifecycle.

Go To Market Strategy Product Launch Customer Experience Cross Functional Team Leadership Messaging Market Research Campaign Management Customer Insights

Senior Manager, Product Marketing

NetSpend Corporation

Oct 2009 - Oct 2016 (7 years)

Defined marketing strategy and managed execution across multiple channels. Conducted market research and user testing to gain insights, creating sales enablement materials for business development teams.

Marketing Strategy Channel Marketing Market Research User Testing Sales Enablement Messaging Campaign Management Customer Insights

Group Manager, Segment Marketing

NetSpend Corporation

Apr 2009 - Oct 2009 (6 months)

Managed a team of marketers and developed customer segmentation strategies. Implemented database identification and scoring to enhance marketing effectiveness.

Team Management Customer Segmentation Marketing Strategy Database Management Coaching Marketing Planning

Senior Marketing Manager, National Marketing Strategy

Verizon Communications

Mar 2007 - May 2008 (1 year 2 months)

Defined marketing strategy and managed a significant budget across all media. Developed customer segmentation profiles and assessed market opportunities for growth.

Marketing Strategy Budget Management Customer Segmentation Market Analysis Media Planning Product Positioning Campaign Management

Senior Marketing Manager, FiOS TV Product Marketing

Verizon Communications

Apr 2005 - Mar 2007 (1 year 11 months)

Launched marketing programs for Verizon's first video product, managing a substantial campaign budget and achieving significant market penetration.

Product Marketing Campaign Management Budget Management Market Penetration Data Analysis

Marketing Manager, B2B Broadband Strategy & Integration

Verizon Communications

Oct 2003 - Apr 2005 (1 year 6 months)

Defined broadband product strategy and developed sales strategies for B2B segments, resulting in increased revenue per user.

Product Strategy Sales Strategy Revenue Market Analysis Customer Segmentation Marketing Planning

Education

Degrees, certifications, and relevant coursework

The University of Texas at Austin

Bachelor of Business Administration, Marketing

1997 - 2001

Bachelor of Business Administration in Marketing with a Minor in Management. Developed a strong foundation in marketing principles, management strategies, and business operations, preparing for a successful career in product and marketing roles.