At Gig Wisely, I designed and launched an AI-powered platform and guided wizard that helps candidates show how their experience fits a target role and what they can deliver on Day One. The platform is currently in beta.
At Bottomline, I built the first product marketing function for the vendor segment, creating positioning, sales enablement, and digital enrollment processes that helped Vendor Sales consistently meet quota. I also designed a campaign for a sensitive price change that retained customers and generated $12 million in incremental revenue.
At Nexus, I built and led product marketing for a SaaS invoice and payments solution serving the real estate market. I grew digital into the company’s best-performing lead channel, increasing MQLs by 27% year over year, and created the marketing technology stack and tracking infrastructure.
Earlier, I developed go-to-market strategy and messaging at Beesion, led digital marketing at eSecuritel, and managed retention marketing teams at T-Mobile. At T-Mobile, I launched a redesigned phone upgrade program and helped reduce churn by 25% among the company’s most profitable customers.
