Open to opportunities

ilaria candura

@ilariacandura

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Product marketing and product management leader driving growth for B2B SaaS and B2B2C platforms.

Spain

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What I'm looking for

I seek a role where I can lead product marketing and lifecycle efforts at a product-led B2B SaaS or B2B2C company, leveraging CRM, AI/ML and GTM strategy to drive adoption, retention and measurable growth.

I am a product marketing and product management leader with 10+ years scaling B2B SaaS and B2B2C platforms to thousands of clients and hundreds of thousands of members, focused on GTM strategy, lifecycle marketing and product discovery.

I have led cross-functional roadmap alignment with Sales, Product and Engineering, owned CRM, email marketing and automation modules, and operationalized BI/ML and LLM-driven workflows to reduce time-to-market and improve personalization.

Key achievements include sustaining 94% retention, reducing time-to-value by 40%, cutting member acquisition cost by 25%, and scaling platforms from early-stage to 3,400+ pharmacies and 630K+ members.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

NexteraFarma

Jan 2022 - Nov 2025 (3 years 10 months)

Led product marketing and GTM repositioning from a B2B2C loyalty solution to a full-stack pharmacy SaaS, reducing time-to-value 40% and lowering member acquisition cost 25% while sustaining 94% retention across 3,400+ pharmacies and 630K+ members.

GTM Strategy Lifecycle Marketing CRM Marketing Automation A B Testing SQL GA4 Roadmapping

Marketing Manager

FarmaPremium

Jul 2015 - Dec 2021 (6 years 5 months)

Built and scaled Spain's first B2B2C pharmacy loyalty program, driving 94% retention and +15% basket uplift while expanding to 2,000+ pharmacies and 500K members through omnichannel GTM and BI/ML-driven personalization.

Lifecycle Marketing CRM CMS Team Leadership

Digital Strategist

Aldi Supermercados

Jan 2014 - Dec 2015 (1 year 11 months)

Led launch of a customer engagement webapp and defined omnichannel digital strategy, implementing Selligent for marketing automation and triggered communications.

Digital Strategy Marketing Automation Selligent Project Management

CRM Manager

Atápalo

Jan 2012 - Dec 2014 (2 years 11 months)

Led CRM strategy for multi-market e-commerce (Spain, Italy, Brazil) delivering 85% of sales via email marketing and managed behavioral segmentation, remarketing and a platform migration to Experian.

Email Marketing Segmentation Remarketing Spanish

Digital Marketing Specialist

Emailing Network

Jan 2011 - Dec 2012 (1 year 11 months)

Managed e-commerce traffic optimization (CPC/CPA/CPM), affiliate marketing and automated email workflows with API/XML integrations to improve campaign performance.

Affiliate Marketing Email Automation API Integration

Campaign & Design Team Lead

Privalia

Jan 2010 - Dec 2011 (1 year 11 months)

Managed a 7-person design team producing weekly marketing campaigns for major retail partners and coordinated agile delivery with design, web development and product teams.

Team Leadership Creative Direction Marketing Operations