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Santiago Martínez

@santiagomartnez

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Senior Digital Planner at OMD Ecuador, planning $1M+ portfolios and award-winning campaigns for Nosotras.

Ecuador

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At OMD Ecuador, I plan and optimize digital campaigns for high-value accounts, managing portfolios and budgets above USD 1M. My work includes digital planning for Essity brands Nosotras and TENA, with support for Familia and Pequeñín.

I developed media plans, audience strategies, investment allocations, and KPI tracking for Sony Pictures and Royal Prestige. I also planned digital campaigns for Natura and Danec at GC Herrera / Havas Ecuador.

Earlier, I implemented annual marketing and advertising plans at ITSU Cordillera and executed campaigns for clients including Volkswagen and OLX at Altamira Performing. Nosotras Ecuador campaigns received an Effie Bronze for “Bullying for Loving” and an Effie Silver for “Protectores Nosotras – Aprobado por ginecólogos.”

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Planner

Current

OMD Ecuador

Mar 2025 - Present (1 year 6 months)

Leads digital campaign planning, strategy, implementation, optimization, and reporting for high-value accounts with portfolios and budgets exceeding USD 1M. Manages Meta Ads, Google Ads, TikTok Ads, DV360, YouTube, CTV, and video/display formats, optimizing based on KPIs and investment efficiency.

Digital Media Strategy Performance Marketing Paid Social Programmatic Google Ads Meta Ads TikTokAds DV360 YouTube CTV Media Planning Budget Management ROI ROAS KPI Reporting Data Analysis Audience Strategy Remarketing Client Management

Planner Digital

GC Herrera / Havas Ecuador

Oct 2024 - Mar 2025 (5 months)

Planned and executed digital strategies for consumer brands including Natura, Danec, and others, managing Meta Ads, TikTok Ads, Google Ads, DV360, programmatic, and influencers. Developed media plans, defined audiences, allocated budgets, and tracked KPIs.

Digital Media Planning Meta Ads TikTokAds Google Ads DV360 Programmatic Influencer Marketing Audience Targeting KPI Tracking Budget allocation

Especialista en Publicidad Digital y Trafficking

ITSU Cordillera

May 2019 - Oct 2024 (5 years 5 months)

Developed and implemented annual marketing and advertising plans, managing Google Ads, Meta Ads, and TikTok Ads. Executed lead generation strategies using CRM, data analysis, and audiovisual production coordination.

Google Ads Meta Ads TikTokAds Lead Generation CRM Data Analysis Marketing Strategy Advertising Planning

Traffiker Digital

Altamira Performing

Aug 2020 - Oct 2023 (3 years 2 months)

Executed and optimized campaigns on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads for multiple clients including Volkswagen, OLX, AirMed, Reimponcex, and Centro de Educación Continua EPN.

Google Ads Meta Ads LinkedIn Ads TikTokAds Campaign Optimization Digital Advertising

Director de Marketing Digital

TEAM DIGITAL

Feb 2018 - May 2019 (1 year 3 months)

Planned and executed SEO and SEM strategies for clients such as Superintendencia de Bancos and Sony ME. Supervised advertising campaigns on Google and social media.

SEO SEM Google Ads Social Media Digital Campaign Supervision Digital Marketing Strategy