Sebastian Vaca
@sebastianvaca
I optimize Google and Meta Ads campaigns to lower costs and grow leads.
What I'm looking for
I've managed and optimized paid advertising, SEO, and website initiatives for U.S.-based organizations, reducing CPC by 25% at MKG Social Media through keyword and negative-keyword strategies.
I conduct A/B testing, analyze campaign data in Google Analytics, and turn performance insights into opportunities for stronger CTR, lead generation, and campaign growth.
At CV Global, I managed more than 40 Google Ads accounts through the Google Ad Grants program. I structured campaigns around keywords, targeting, and objectives while supporting Meta Ads audience targeting and performance analysis.
I've also built and optimized SEO-focused WordPress and Joomla websites that contributed to a 20% increase in organic traffic, and I bring experience managing digital advertising and web performance at Vach Enterprises.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
MKG Social Media
Jan 2023 - Present (3 years 8 months)
Managed and optimized digital marketing initiatives across paid advertising, SEO, and website channels. Reduced CPC by 25% through keyword optimization and negative-keyword strategies, and conducted A/B testing to improve campaign performance.
Education
Degrees, certifications, and relevant coursework
Universidad San Francisco de Quito
Bachelor of Arts, Business Administration
Earned a Bachelor of Arts in Business Administration from Universidad San Francisco de Quito.
Universidad San Francisco de Quito
Bachelor of Arts, Marketing
Earned a Bachelor of Arts in Marketing and a Bachelor of Arts in Business Administration from Universidad San Francisco de Quito.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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