DAVID ANDRES OLAYA MAYON
@davidandresolayamayo
Media Optimization Manager focused on scaling paid media with data-driven testing and precise tracking.
EcuadorWhat I'm looking for
I’m a Media Optimization Manager delivering end-to-end execution of audio, display, and video campaigns across Meta, DV360, Amazon, TikTok, LinkedIn, and Vistar Media. I troubleshoot campaign delivery and tracking issues to protect performance and measurement.
I drive measurable growth through A/B testing, creative rotation, and audience testing, using KPI analysis and performance optimization to improve results and margins. I keep stakeholders aligned with EOM/EOC deliverables and actionable insights based on campaign data.
Before this, I worked as a Freelance Paid Media Specialist managing digital ads for four top restaurants in Guayaquil. I planned and presented strategies directly to clients while handling reporting, performance analysis, and optimizations across Meta and TikTok.
Earlier, I served as a Principal Media Buyer with full campaign oversight across Meta and programmatic channels (Display & Video 360, TikTok Ads, Taboola, X Ads, Zeta DSP). I managed high-pressure, high-budget accounts (about $700K total; $60K–$70K monthly), and I built dashboards in Looker Studio and Power BI for tracking and decision-making.
Experience
Work history, roles, and key accomplishments
Media Optimization Manager
AI
Jul 2025 - Present (1 year)
Executed and optimized audio, display, and video campaigns across Meta, DV360, Amazon, TikTok, LinkedIn, and Vistar Media. Managed campaign/tracking troubleshooting, maintained real-time dashboards, and applied A/B testing, creative rotation, and audience testing to improve performance.
Paid Media Specialist
Freelance
Oct 2024 - Jul 2025 (9 months)
Managed digital advertising for four top restaurants in Guayaquil, including planning, presenting strategies, and delivering performance reports. Ran Meta and TikTok campaigns focused on awareness, traffic, engagement, conversions, followers, website traffic, and Trueviews with audience targeting and optimization.
Media Buyer
TMS - Media Buying International Holding
Aug 2023 - Dec 2024 (1 year 4 months)
Oversaw high-budget advertising accounts, managing end-to-end campaign setup, monitoring, optimization, and reporting. Managed Meta and programmatic campaigns (Display & Video 360, TikTok Ads, Taboola Ads, X Ads, Zeta DSP), drove lead generation for scholarship and influencer programs, and built performance dashboards in Looker Studio and Power BI.
Education
Degrees, certifications, and relevant coursework
University Espiritu Santo
Bachelor's degree, International Negotiations
2020 - 2024
Bachelor’s degree in International Negotiations with a minor in Global Management.
Tech stack
Software and tools used professionally
Availability
Location
EcuadorAuthorized to work in
Job categories
Skills
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