Open to opportunities

Jeff Louttit

@jefflouttit

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Experienced content strategist with a passion for B2B tech storytelling.

New Zealand

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What I'm looking for

I seek a role that allows me to leverage my storytelling skills in a dynamic environment, focusing on innovative content strategies that drive engagement and growth.

With over 20 years of experience in content marketing and brand storytelling, I specialize in transforming complex technical concepts into compelling narratives that resonate with decision-makers. As the owner and strategic advisor at Lootwa Creative, I have successfully managed high-value B2B tech clients, developing innovative content solutions that address real-world challenges.

My journey includes leading a tech startup's Kickstarter campaign, where my strategic storytelling helped them exceed their fundraising goals. I excel in building long-term client relationships and driving business growth through targeted content strategies that align with specific audience needs. My expertise in communicating the benefits of complex data and analytics enables businesses to gain actionable insights and foster trust.

Experience

Work history, roles, and key accomplishments

Current

Owner/Strategic Advisor

Current

Lootwa Creative

Jun 2016 - Present (9 years)

Built innovative content solutions for B2B tech and enterprise organizations, managing high-value clients like Spark NZ's Digital Island and Fusion5. Partnered with enterprise tech companies to develop and execute strategic content marketing initiatives across multiple platforms.

Content Marketing B2B Demand Generation Content Strategy Client Relationship Management Business Development Data Analytics Stakeholder Engagement

South Island Trade and Marketing Manager

Monster Beverage Corporation

Dec 2010 - Present (14 years 6 months)

Successfully led market-entry strategy that grew regional revenue to NZD 10 million. Built influence networks across 50+ third-party sales representatives to expand market reach.

Market Entry Strategy Revenue Sales Management Influence Networking Business Development

Education

Degrees, certifications, and relevant coursework

New Zealand Broadcasting School

Bachelor of Broadcasting Communications, Broadcasting Communications

Studied comprehensive aspects of broadcasting, including production, media law, and communication techniques. Developed skills in various media platforms, preparing for a career in the broadcasting industry.