Open to opportunities

Naren Madan

@narenmadan

Senior content strategist and digital marketer with 10.5 years driving lead-gen and thought leadership through multi-channel campaigns.

India

Message

What I'm looking for

I’m looking to lead content + digital marketing that connects thought leadership to measurable lead generation—building multi-channel programs (SEO, email, social, PR, paid) and collaborating with product teams to drive conversions.

I’m a content and digital marketer with 10.5 years of work experience across cloud-based SaaS—from accounting software to publishing and education management. I’m currently working at Jumpfactor Marketing, where I handle content and digital marketing for multiple North America–based IT companies, including marketing cybersecurity and Managed IT services to prospects. My work spans AI, RPA tech, Pharma, EdTech, CRM, Healthcare, and E-commerce.

I combine lead generation and thought leadership through content creation and SEO, social media marketing, user persona mapping, email campaigns, PR, and paid ad campaigns across B2B and B2C. I’ve led content strategy and distribution end-to-end—blog, webinars, e-books, whitepapers, creatives, and copy—while managing teams of freelance writers and external agencies.

In my previous roles, I supported product launches (including a new software testing dashboard nominated for the NAST awards) and optimized for high-ranking transactional keywords, drip email campaigns, influencer partnerships, and affiliate marketing networks.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Strategist & Digital Mktg

Current

Jumpfactor Marketing

Mar 2024 - Present (2 years 4 months)

Handled content and digital marketing for multiple IT clients, marketing services such as cybersecurity and managed IT to North America prospects. Drove visibility and lead generation using blog/SEO, email marketing, LinkedIn outreach, and social/display/video advertising.

Content Marketing SEO Email Marketing Social Media Marketing PR Paid Advertising Lead Generation Thought Leadership Blog Creation Webinars Whitepapers Copywriting Display Advertising Video Advertising

Senior Content & Digital Marketing Mgr

Trigent Software

Jun 2023 - Mar 2024 (9 months)

Strategized and set up content topics for thought leadership and lead generation, including short-form social ad copies. Supported influencer partnerships across RPA/AI/healthcare, and optimized SEO keywords, email drip campaigns, and affiliate marketing for growth.

Content Strategy Thought Leadership Content Influencer Partnerships SEO Drip Campaigns Affiliate Marketing Product Launch Marketing RPA Marketing AI Marketing Healthcare Marketing Transactional Keyword Optimization

Content & Digital Marketing Manager

Kolabtree (Cactus Communications)

Feb 2021 - Jun 2023 (2 years 4 months)

Led content strategy, creation, and distribution across website and social channels, optimizing for SEO and iterating using Google Analytics performance reviews. Managed multi-channel marketing (email, paid ads, PR placements, influencer collabs) and coordinated content operations including freelance writers, an external marketing agency, and stakeholder interviews.

Content Strategy SEO Social Media Marketing Email Marketing Google Analytics Paid Advertising Content Repurposing Copywriting Inside Sales Support Conversion Funnel Support

External Digital Marketing Consultant

Skillout Tech

Jul 2018 - Sep 2020 (2 years 2 months)

Provided remote digital marketing consulting to support increased online presence and lead generation using inbound marketing techniques.

Inbound Marketing Lead Generation Online Presence Optimization

Marketing Remote Coding & VFX

Code Nexus

Dec 2019 - Aug 2020 (8 months)

Marketed the company’s remote-based coding and VFX services to prospective clients in the UK using top-of-funnel marketing methods and campaigns.

Marketing Campaigns

Content Campaigns & Webinar Marketing

Simplilearn Solutions

Jun 2017 - Jul 2018 (1 year 1 month)

Planned and executed content campaigns for course launches and product promotions, providing email and social media support for B2B and B2C marketing. Set up weekly webinars and managed teams of internal writers and external freelancers to curate content for multiple channels.

Content Marketing Email Marketing Social Media Marketing Webinars B2B Marketing B2C Marketing Content Curation Freelance Management

Lead-Gen Content & Technical Copy

Vizury Interactive Solutions

Mar 2016 - Jul 2017 (1 year 4 months)

Researched and developed content for online marketing avenues aimed at lead generation. Produced in-product text, infographics, e-books, and technical user manuals from a B2B perspective.

Lead Generation Infographics Technical Writing B2b Content Marketing

Digital Marketing & Curriculum Dev

Nandi ED Venture

Mar 2015 - Apr 2016 (1 year 1 month)

Developed curriculum and subject matter for IELTS training and marketed the company’s online presence using inbound strategies.

IELTS Curriculum Development Inbound Marketing

Help Documentation & Product Messaging

Zoho Corp

Feb 2013 - Mar 2015 (2 years 1 month)

Developed and maintained help documentation and product knowledge base sections on the Zoho Books website. Collaborated with the UI/UX team on product messaging and contextual product help.

Documentation Knowledge Base Technical Documentation Product Messaging Contextual Help

Education

Degrees, certifications, and relevant coursework

Coventry University London

Master of Business Administration, Marketing and Strategy

Grade: Distinctions (including Marketing and Strategy modules) and overall degree

Activities and societies: Winner of the ‘Focus Week’ event in Term 1.

Completed an MBA with a special focus on Marketing and Strategy, earning distinctions in both disciplines and the overall degree. Completed an internship overseeing business content development/marketing and talent acquisition strategy within a London-based organization.